By: MELANIE KILGORE-HILL
Published: September 14, 2017

Specialists Address Disturbing Trends, Skyrocketing Death Rates

The Opioid Crisis hits Nashville Tennessee - Cumberland Heights treats Addiction to Opioids and Heroin

More than 2.5 million Americans suffer from opioid use disorder, which contributed to more than 33,000 overdose deaths in 2015, according to figures from the Centers for Disease Control and Prevention. Fortunately, a growing number of treatment options are helping to break the addiction cycle and bring healing to families in Middle Tennessee and beyond.

The New Face of Addiction

“Once upon a time, opioid addiction was limited to healthcare professionals with access,” said Chapman Sledge, MD, FASAM, chief medical officer at Cumberland Heights.

 

An addiction specialist for more than 20 years, Sledge said programs like Cumberland’s primarily treated those suffering from alcoholism a decade ago. Fast-forward to 2017, and the 50-year-old program regularly sees housewives, teenagers and executives – all patients addicted to prescription opioids and, more recently, heroin.

 

“Eight years ago you rarely saw heroin in Nashville,” Sledge said. “When Tennessee became more aggressive with the Controlled Substance Monitoring Database Program, it cut down on multiple prescriptions from multiple prescribers, which tightened up the illegal supply and drove cost up.”

 

To help prevent abuse, pharmaceutical companies also made the drugs less dissolvable. That shift opened doors for mom-and-pop heroin dealers to set up shop, offering an alternative that’s cheaper, easier to get, and more potent than prescription opioids. Today, heroin is often the most popular opioid for first-time users, leading to more overdose-related deaths than ever.

 

Dr. Chapman Sledge, MD of Cumberland Heights Top Opioid Medical Doctor“The thing that’s a game-change is the rate at which people are dying and the desperation among families,” Sledge said. “It’s so incredibly dangerous because the potency has changed. With prescription opioids, we knew what to expect from a single dose … but with heroin, it’s difficult to judge potency.”

Evolving Therapies

Enter medication-assisted therapy (MAT) including fast-acting opioid antagonist drugs, now a standard in pharmacies and emergency departments nationwide. In fact, certain antagonist therapies are available without a prescription in many states, including Tennessee.

 

Also growing is the number of in- and out-patient treatment options now available. At Cumberland Heights, patients undergo an evidence-based, 12-step recovery process that focuses on spiritual healing, as well as physical. In 2016 the program treated more than 2,000 men, women and adolescents through their two main campuses and 10 outpatient offices.

Mental Health & Addiction

Fully addressing an addict’s mental health also is imperative. Kevin Lee, CEO of Nashville-based JourneyPure, said the majority of addicts struggle with mental illness related to anxiety, depression, OCD or bipolar disorder.

 

“Our approach to addiction treatment is to first get an examination done to identify possible mental illness,” said Lee. “That’s one reason we founded JourneyPure, because so many adults with chronic mental illness have spent time in psychiatric hospitals without addiction ever being addressed.”

 

Lee said 70 percent of addicts are between the ages of 20-35, many of whom developed mental illness after using drugs. While the company serves all demographics, JourneyPure also offers programs specifically for professionals struggling with addiction.

 

The company treats more than 3,000 new patients annually at facilities in Kentucky, Florida, Mississippi and Tennessee, including a Knoxville program specifically for expectant mothers. However, Lee said only 10 percent of addicts who would benefit from treatment receive it.

 

“They’re embarrassed because they think they can’t leave work or don’t have the money,” he said. “We want them to know it’s available and that it can be an enjoyable and rewarding process.”

A Lifelong Journey

While inpatient treatment programs traditionally last 30-60 days, those with substance abuse disorders typically face a lifetime struggle with addiction.

 

Maria Russo-Appel, MD, medical director for CleanSlate Addiction Treatment Centers Eastern Division, said patients who stop medications have an 80 percent chance of relapse. “Graduating from treatment is really an old concept in addiction medicine so we don’t frame our programs around that,” she said. “We understand that this is a potentially lifelong disease, and we provide medications for that.”

 

CleanSlate, which is relocating its Massachusetts headquarters to Nashville in 2017, currently treats more than 6,000 patients in eight states (and growing). Working closely with mental health providers, CleanSlate’s care coordinators ensure patients continue to receive medical and behavioral therapies as long as necessary.

Breaking the Cycle

Like Sledge and Lee, Russo-Appel said the stigma around addiction is changing. “Many believe addiction is found in the lower socioeconomic class or the homeless, but it’s startling to see the number of high functioning, well educated people battling this,” she said. That’s because addiction so often starts with a valid prescription for chronic pain. “PCPs and other providers are all coming into an understanding that this has gotten out of control,” she said. “We now have task forces and doctors signing pledges on how to prescribe opioids moving forward.”

 

Russo-Appel said stopping the addiction cycle begins with prevention efforts as early as grammar school. “We need more awareness programs and access to care,” she said. “The heart of our mission is access. How do we get treatment to as many people as we can?”


AUTHOR: Nancy Floyd | PHOTOGRAPHER: Eric England | DATE: APRIL 28, 2017

 

The Reaching New Heights luncheon for Cumberland Heights reached new heights indeed with a record-size crowd showing up for the annual women’s fundraiser at Hillwood Country Club. Co-chairs Grace Clayton and Kathleen Estes joked that they’d like to take all of the credit for the sold-out event, but they knew the real draw was keynote speaker Jeannette Walls, the best-selling author of The Glass Castle, The Silver Star and Half Broke Horses.

 

Fans of The Glass Castle — which appeared to be just about everyone in the room — were thrilled to hear Jeannette recount many of the memoir’s most remarkable stories along with several other tales from her unconventional childhood. Alternating between humor and poignancy, Jeannette took the audience on a journey from her troubled upbringing to her discontented young adulthood to the place of peace and acceptance she found once she learned to embrace her past. And at an event benefiting Cumberland Heights, which provides treatment for drug and alcohol addiction, Jeannette’s heartfelt words about her alcoholic father resonated with everyone in the crowd, particularly a story about how, as a child, she hunted for an imaginary monster called Demon with her dad in the Arizona desert.

 

“He couldn’t battle his own demons, but he gave me the tools to battle mine,” she shared.

 

Jeannette proved to be as down-to-earth, funny and warm as she comes across in her books, chatting and posing for photos with women before the luncheon and long after it concluded. For someone who has been wildly successful in her career, it’s obvious Jeannette’s true passion is finding ways to use her past to help others. Prior to the luncheon, when asked how it feels to share her story with a roomful of women who have battled addiction or been touched by it in some way, she said, “It doesn’t get any better than that. That’s what it’s about. That’s what storytelling is about … It’s connecting with people and having your story mean something.” Her story certainly meant something to this crowd and to Cumberland Heights, which raised $140,000 at the luncheon for the women’s program, funds that will go a long way in offering redemption and hope to countless women across Middle Tennessee and beyond.

 

Photo Gallery of the Reaching New Heights luncheon for Cumberland Heights Event

CUMBERLAND HEIGHTS TO OPEN
SECOND SOBER-LIVING HOME IN FOUR MONTHS

NASHVILLE, TENN. – Jan. 10, 2017 – Cumberland Heights will open a sober-living home for adult men this month, its second sober-living home opened in the last four months.

By adding sober living to residential, outpatient, and 12-step immersion programs, we now offer the complete support package so our patients can transition properly from treatment back to their lives.
By adding sober living to residential, outpatient, and 12-step immersion programs, we now offer the complete support package so our patients can transition properly from treatment back to their lives.

The Keep It Simple! House opens on January 16, will serve up to eight male clients at a time. Clients will stay a minimum of three months and must have completed a primary treatment program. Keep It Simple! joins Searchlight Sober Living for women opened in late October 2016.

 

Cumberland Heights sober living creates the right environment during the critical initial two-year period of recovery,” said Chief Executive Officer Jay Crosson. “By adding sober living to residential inpatient, outpatient, and 12-step immersion programs called Still Waters, we now offer the complete support package so our patients can transition properly from treatment back to their lives.”

 

Sober living allows residents to maintain contact with outpatient services and aftercare while integrating school, work and community responsibilities.

 

While other recovery residences exist, there has been a gap between the very high end providing many services resembling treatment and the very low end which is affordable but offers no services and often has high turnover,” said Executive Director for Community-Based Services Randal Lea. “Cumberland has secured safe housing at affordable rates in established neighborhoods.”

 

Cumberland Heights’ sober homes operate on a “social model” where residents share responsibility and accountability, which fosters greater independence from treatment or authority figures. The male residence is in Murfreesboro and the female residence is in Gallatin.

 

Partners include the Tennessee Alliance of Recovery Residences and National Alliance of Recovery Residences, both of which promote nationally recognized standards for safety and a quality recovery environment.

 


 

About Cumberland Heights

Cumberland Heights’ mission is to transform lives, giving hope and healing to those affected by alcohol or drug addiction. As a nonprofit organization, Cumberland Heights is committed to the approximately 2,500 men, women and adolescents it serves every year and the communities where its facilities are located. The organization has followed the teachings of the 12 Steps since its founding in 1966.


2016 Concert for Cumberland Heights Recap

The annual Concert for Cumberland Heights featured Grammy Award-nominated singer-songwriter John Hiatt and his band at Nashville’s historic Ryman Auditorium to benefit the John Hiatt Fund for Adolescent and Young Adult Treatment at Cumberland Heights.

Patrons and other special donors gathered together for a pre-concert celebration at the Downtown Hilton. This is the 50th Anniversary of Cumberland Heights and the 20th Anniversary of this benefit concert. This concert has raised more than $3M over the last 20 years of its existence to assist patients with treatment for alcoholism and addiction.

2016 Concert for Cumberland Heights

NASHVILLE, Tennessee – August 2, 2016 – On Wednesday, October 5, the Concert for Cumberland Heights will feature Grammy Award-nominated singer-songwriter John Hiatt and his band at the historic Ryman Auditorium to benefit the John Hiatt Fund for Adolescent and Young Adult Treatment at Cumberland Heights. Celebrity friends joining the John Hiatt Trio on this evening will include Richard Thompson, Nate Bargatze and at least one more performer that will be announced in the coming weeks.

Tickets for the concert go on sale Friday, August 5, 2016, via Ticketmaster outlets, ticketmaster.com, the Ryman box office, www.ryman.com and by phone 800.745.3000. Tickets are $49.50, $42.50 and $32.50.

The evening’s performance times are:

  • 8-8:30 pm – TBA
  • 8:33-9:10 pm – Richard Thompson
  • 9:10 – 9:30 pm – Nate Bargatze
  • 9:30-10:30 pm – John Hiatt Trio

The Los Angeles Times calls John Hiatt “… one of rock’s most astute singer-songwriters of the last 40 years.” Hiatt is a multi-talented rock guitarist, pianist, singer and songwriter who plays a variety of musical styles including Americana, folk rock, blues and country and has a long relationship with Cumberland Heights and supporting recovery from addiction.

Hiatt is also this year’s winner of the NAATP’s (National Association of Addiction Treatment Providers) Jasper G. Chen See, M.D. Volunteer Leadership Award that recognizes individuals who have provided exceptional volunteer leadership in the area of addiction treatment through board membership and philanthropy.

“This fundraising concert and Cumberland Heights are both near and dear to my heart,” said Hiatt. “I am honored to have such talented friends join me in raising money to help adolescents and young people recover from alcoholism and drug addiction. This is an important cause. Plus, it’s going to be a great show!”

Proceeds of the event support Cumberland Heights’ adolescent and young adult treatment programs. With a treatment plan based in the 12 Steps, these programs help patients set goals for recovery while helping them process life’s consequences and unmanageability. This concert has raised more than $3M over the last 20 years of its existence to assist patients with treatment.

“We are especially grateful to have John Hiatt as our featured performer during this, our 50th Anniversary year and the 20th concert year,” said Cumberland Heights’ CEO Jay Crosson. “This is one of our largest fundraisers of the year and John Hiatt has been instrumental to its success throughout its history. We are grateful to John as well at the other fantastic entertainers and sponsors who make it all possible.”

About Cumberland Heights

Since 1966, Cumberland Heights has been the proven experts in alcohol and drug addiction treatment. They provide quality care, based on the foundations of the 12 Steps, to individuals and their families suffering from addiction. Cumberland Heights is committed to the approximately 2,500 men, women and adolescents it serves every year and the communities where its facilities are located. Cumberland Heights is a private, nonprofit organization located on the banks of the Cumberland River in Nashville, Tennessee.

About John Hiatt

John Hiatt has been nominated for several Grammy Awards and has been awarded a variety of other distinctions in the music industry. He remains one of the most respected and influential American singer-songwriters.

Hiatt was working as a songwriter for Tree International, a record label in Nashville, when his song “Sure As I’m Sittin’ Here” was covered by Three Dog Night.[1] The song became a Top 40 hit, earning Hiatt a recording contract with Epic Records. Since then he has released 21 studio albums, two compilation albums and one live album. His songs have been covered by a variety of artists in multiple genres, including Bob Dylan, The Searchers, Delbert McClinton, Willy DeVille, Ry Cooder, Linda Ronstadt, Bonnie Raitt, Eric Clapton, B.B. King, Joe Bonamassa, Willie Nelson, Three Dog Night, Joan Baez, Paula Abdul, Buddy Guy, the Desert Rose Band, Jimmy Buffett, Mandy Moore, Iggy Pop, Emmylou Harris, Rodney Crowell, Dave Edmunds, Nick Lowe, The Nitty Gritty Dirt Band, Rosanne Cash, Suzy Bogguss, Jewel, Aaron Neville, Jeff Healey, Keith Urban, Joe Cocker, Chaka Khan, Paulini and many others. The Dutch singer/songwriter Ilse DeLange recorded the album Dear John with nine of his songs.

About Richard Thompson

Named by Rolling Stone Magazine as one of the Top 20 Guitarists of All Time, Richard Thompson is also one of the world’s most critically acclaimed and prolific songwriters. He has received Lifetime Achievement Awards for Songwriting on both sides of the Atlantic – from the Americana Music Association in Nashville to Britain’s BBC Awards as well as the prestigious Ivor Novello. In 2011, Thompson received an OBE (Order of the British Empire) personally bestowed upon him by Queen Elizabeth II at Buckingham Palace. In the USA Thompson has been nominated at the Americanas for both “Artist of the Year” and “Song of the Year”. HIs recently released CD, Still was produced by Wilco’s Jeff Tweedy which reached #6 in the UK charts (just ahead of Taylor Swift)!

A wide range of musicians have recorded Thompson’s songs including Robert Plant, Elvis Costello, REM, Del McCoury, Bonnie Raitt, Patty Lovelace, Los Lobos, Tom Jones, David Byrne, Don Henley, Robert Earl Keen and many others. Thompson’s massive body of work includes over 40 albums, many Grammy nominations, as well as numerous soundtracks, including Werner Hertzog’s Grizzy Man.

About Nate Bargatze

Nate Bargatze got into the entertainment business naturally — his father is a former clown turned world-class magician. He is now a very popular, critically acclaimed comedian.

Bargatze’s one-hour special, Full Time Magic, was number one on Billboard Top Ten Comedy list. He has appeared multiple times on Conan and Fallon while being one of the first comedians to perform on The Tonight Show starring Jimmy Fallon, and performed on Jimmy Fallon’s Clean Cut Comedy Tour. Bargatze has also performed at Bonnaroo, SXSW, and Moontower and has performed for U.S. troops in Iraq and Kuwait more than five times.

Named in 2015 in Variety as a “Top 10 Comedian to Watch,” Bargatze was mentioned in Rolling Stone Magazine by Marc Maron as a “comic who should be big” and in Esquire by Jim Gaffigan as “one of the top up and coming comics.” His first album, Yelled At By A Clown, made it to number two on Billboard Top Ten Comedy.

# # #

Media Contact:
Amy A. Atkinson
Amy Atkinson Communications
615.305.8118
Amy@AmyACommunications.com

Mayor Megan Barry joined Cumberland Heights executives and other dignitaries for opening event

NASHVILLE, TENN. – Aug. 9, 2016 – Nashville-based alcohol and drug treatment center Cumberland Heights today officially opened its new Music Row Intensive Outpatient Program (IOP) with an open house and ribbon cutting that included Mayor Megan Barry, musician John Hiatt and many other community leaders and supporters of Cumberland Heights.

IOPs offer alternatives to inpatient treatment for patients who seek daytime and evening counseling in order to continue with their schools or careers. IOPs offer flexible scheduling, group therapy, 12-Step meetings and specialized family therapy. The Music Row IOP is located at 1619  17th Ave. South.

“Cumberland Heights has a long history of working with members of the music industry, so it’s so great to finally be located here on Music Row,” said Cumberland Heights Chief Executive Officer Jay Crosson. “We are excited to be located so close the music, collegiate and Downtown Nashville communities, making this type of treatment as accessible as possible to those that might need it. Cumberland Heights is known for recovery, and Nashville is known for music, so this is a natural location for us.”

Nashville Mayor Megan Barry also spoke briefly at the opening event. “I want to thank the entire staff of Cumberland Heights for all the good work that they do for people who are overcoming addiction and regaining control of their lives,” said Mayor Barry.  “This facility is such an important component of how we go about building a warm and welcoming place and serving our community. Thanks to Cumberland Heights and the Boedecker Foundation for making all of this possible.”

George Boedecker, who originally came to Nashville years ago to “do music,” created the Boedecker Foundation that purchased and renovated the Music Row building for Cumberland Heights, making this new IOP possible.

“The mission of The Boedecker Foundation is to provide critical resources to nonprofit organizations that inspire positive change within diverse communities around the world,” said Boedecker. “It is such an honor and a privilege to be partnering with Cumberland Heights and their Intensive Outpatient Therapy Services at this location.  We look forward to a long-lasting and impactful relationship.”

Since its founding in 1966, Cumberland Heights has built a reputation for helping many music industry professionals recover life from drug and alcohol addiction. The Music Row IOP places a 12 step-based rehabilitative program nearer those who need it most and affords more flexible care for those who do not require the medical detoxification that requires inpatient care.

The Music Row IOP is Cumberland Heights’ tenth outpatient facility in Tennessee and the first in the central part of Nashville. The organization opened its first IOP in 1987.

Photos from the grand opening

Introdution by Jay Crosson, CEO of Cumberland Heights, and speech from Mayor Megan Barry

Introdution by Jay Crosson, CEO of Cumberland Heights, and speech from Mayor Megan Barry

About Cumberland Heights

Cumberland Heights’ mission is to transform lives, giving hope and healing to those affected by alcohol or drug addiction. As a non-profit organization, Cumberland Heights is committed to the approximately 2,500 men, women and adolescents it serves every year and the communities where its facilities are located. The organization has followed the teachings of the 12 Steps since its founding in 1966.

About the Boedecker Foundation

The Boedecker Foundation aspires to encourage positive outcomes through programs focused on education, health and wellness, youth development, along with family and community collaboration. At the central and innermost framework of The Boedecker Foundation’s endowments are partnerships and enduring relationships with organizations like Cumberland Heights, that have committed extensive resources to improve environmental circumstances, provide access to healthcare programs, and create opportunities for individuals, their families and communities in which they live. Through these guiding principles our Foundation has distributed over 28 million dollars to organizations in Tennessee and all across the nation.

# # #

Media Contact:
Amy A. Atkinson, APR
Amy Atkinson Communications
4117 Hillsboro Pike, Ste. 103308
Nashville, TN  37215
Cell: 615-305-8118
Email: Amy@AmyACommunications.com
www.AmyACommunications.com

Jackson Outpatient Office In the News:

While all patient satisfaction scores exceed 95% in all locations, Jackson office consistently, quarter by quarter, registers strong confidence of families and patients who visit.
While all patient satisfaction scores exceed 95% in all locations, Jackson office consistently, quarter by quarter, registers strong confidence of families and patients who visit.

Cumberland Heights Recognizes Excellence in Jackson Outpatient Office
Jackson Intensive Outpatient Staff Ruth Meyer and Christie Dotson recently received recognition for outstanding patient satisfaction, leading all Cumberland Heights outpatient offices in this important measure. While all patient satisfaction scores exceed 95% in all locations, Jackson office consistently, quarter by quarter, registers strong confidence of families and patients who visit.

(Left to Right) Christie Dotson and Ruth Meyer share a moment with Ernie Ward, Business Development Outreach Coordinator for Cumberland Heights
(Left to Right) Christie Dotson and Ruth Meyer share a moment with Ernie Ward, Business Development Outreach Coordinator for Cumberland Heights

As the field of addiction recovery evolves, evidence is pointing out therapeutic alignment – meaning the counselor and the patient are working on the same goals – has proven to be one of the most important factors predicting sustained recovery. According to Randal Lea, Executive Director for Cumberland’s Community Based Programs, “Nothing is more important in early recovery than keeping a patient engaged in their recovery, and counseling staff that puts rapport ahead of giving advice will be more successful.” Lea adds, “Christie and Ruth have shown they are able to let the patient set the pace for their growth and to take ownership over their recovery process.”

Cumberland Heights, celebrating its fiftieth year of operation, has been serving the Jackson community for over fifteen years. Soon there will be a total of 10 Cumberland Heights locations available to help communities in Tennessee. In addition to the Jackson Office on Stonebridge, Cumberland Heights has IOP facilities in Chattanooga, Cool Springs, Crossville, Hermitage, Murfreesboro, Smyrna, Sumner County (Gallatin), in West Nashville on River Road and a new branch opening soon on Music Row location in the heart of Nashville.

Nationally Recognized Alcohol and Drug Treatment Center Begins Its Year of Celebrating Half a Century of Helping People to Recover Life

NASHVILLE, TENN. – Feb. 17, 2016 – Cumberland Heights drug and alcohol rehabilitation center will spend much of 2016 celebrating its 50th Anniversary and highlighting success stories from thousands of Nashvillians who have received treatment.

50th Anniversary commemorative coins modeled after "sober coins" that are a fixture of recovery.
50th Anniversary commemorative coins modeled after “sober coins” that are a fixture of recovery.

“We are honored and proud to have been a trusted provider of alcohol and drug addiction treatment for five decades,” said Jay Crosson, CEO of Cumberland Heights. “Fifty years of experience brings us so many positive examples of helping patients and their families – we hope to be able to share some of these with the community throughout the year.”

In addition to events, Cumberland Heights will open a new intensive outpatient facility on Music Row in Nashville, expand its “Recover Life” communications campaign, produce a 50th Anniversary booklet and increase outreach in various ways.

The official kick-off event took place today with a staff-wide, kick-off party and Coin Ceremony where staff and board members received 50th Anniversary commemorative coins modeled after “sober coins” that are a fixture of recovery.

 

50th Anniversary Events and Initiatives Planned To Date Include:

  • Feb. 13 – Alumni distribute “Valentine kits” to homeless community
  • Feb. 17 – staff Kick-Off Party and Coin Ceremony
  • All year – “Recover Life” campaign, story sharing and commemoration coins
  • 50th Anniversary history booklet release
  • April 6 – “The Women’s Luncheon” with speaker Liz Murray, best-selling author of “Breaking Night” on which “Homeless to Harvard” was based
  • May Opening of Music Row IOP (Date TBD)
  • Sept. 17 – Alumni & Staff Picnic with guest speaker Paul Williams
  • Fall – Fundraising Concert at the Ryman (Date TBD)
  • Fall – “Shelter at the Pond” commemoration ceremony (Date TBD)
  • December – Endowment Society Reception

Patients’ families are often included in the recovery process because success depends on a strong support system once they leave Cumberland Heights. “That’s why,” Crosson says, “friends and family are included in many of our 50th Anniversary events.”

New Intensive Outpatient Treatment Facility

Cumberland Heights has had a longstanding relationship with the Nashville music industry. However, it has never had a facility on Music Row. That will change in May when Cumberland Heights opens its first Music Row intensive outpatient facility on 17th Ave. South.

“Recover Life” Campaign

Cumberland Heights recently launched a multi-channel communications campaign called “Recover Life.” The campaign features staff members holding sober coins and saying how many years they have been sober. This month, the campaign expands to include other alumni as well as the families of patients.

A Quick History

Fifty years ago, Robert Crichton Sr. and his personal physician, Dr. Thomas Frist Sr., recognized an unmet need in Middle Tennessee and had a dream. They saw friends, neighbors and patients who were suffering from alcoholism and the disease of addiction. They had a vision of an accessible treatment facility in Nashville. They found a beautiful farm located on rolling hills along the banks of the Cumberland River and said, “What if?” They were, indeed, their brother’s keeper.

It is notable that the charter of incorporation established Cumberland Heights as a private, not-for-profit organization. The founders’ mission was to provide hope and restore patients to the full life of recovery – not to attain personal gain.

Starting with a few alcoholic men, Cumberland Heights gradually expanded to treat women, adolescents and families. Cumberland Heights was a pioneer of 12-Step-based recovery in Middle Tennessee and is now widely recognized and respected as one of the top treatment facilities in America. Cumberland Heights is still true to its original core values that the patient comes first and its greatest assets are its alumni, staff and campuses.

About Cumberland Heights

Cumberland Heights’ mission is to transform lives, giving hope and healing to those affected by alcohol or drug addiction. As a non-profit organization, Cumberland Heights is committed to the approximately 2,500 men, women and adolescents it serves every year and the communities where its facilities are located. The organization has followed the teachings of the 12 Steps since its founding.

Cumberland Heights board members and staff hold commemorative coins to celebrate Cumberland Heights’ 50th anniversary.
Cumberland Heights board members and staff hold commemorative coins to celebrate Cumberland Heights’ 50th anniversary.

Drug and alcohol rehabilitation center Cumberland Heights has had a longstanding relationship with the Nashville music industry. However, the non-profit organization has never had a facility on Music Row. That will change in May when Cumberland Heights opens its first Music Row intensive outpatient facility (IOP), to be located at 1619 17th Ave. South.

The IOP treatment program is designed for individuals who have completed or do not require medically-supervised detoxification.

Cumberland Heights also offers a professional musicians track, which combines traditional treatment with specialized components geared toward professional musicians. Musicians learn how the disease effects their profession, and how to surround themselves with a support system for recovery. The Music Row IOP will also be available to work with people who live and work near Music Row. This includes the collegiate recovery community as well as the many business people working downtown who would find this IOP convenient to them in their recovery.

The opening will mean a total of 10 locations available to help communities in Tennessee. Cumberland Heights has IOP facilities in Chattanooga, Cool Springs, Crossville, Hermitage/Old Hickory, Jackson, Murfreesboro, Smyrna, Sumner County (Gallatin), in Nashville on River Road and soon Music Row.

PeytonHoge photos-006 copyAdditionally, Cumberland Heights will celebrate its 50th anniversary this year.

“We are honored and proud to have been a trusted provider of alcohol and drug addiction treatment for five decades,” said Jay Crosson, CEO of Cumberland Heights. “Fifty years of experience brings us so many positive examples of helping patients and their families – we hope to be able to share some of these with the community throughout the year.”

During a celebration party, staff and board members received 50th anniversary commemorative coins modeled after “sober coins” that are used during recovery.

NASHVILLE, TENN. – (November 12, 2015) – Cumberland Heights drug and alcohol rehabilitation center has launched a new advertising campaign with the theme of “Recover Life.”

The first part of the campaign features staff living lives in recovery. In the ad, the staff members hold up a Cumberland Heights sober coin while saying how many years they have been in recovery. Sober coins are common symbols of years living in recovery.

Helping someone recover their life from the grips of addiction is the most important benefit we provide our patients – and their families,” said Martha Farabee, chief development and marketing officer. “We wanted the campaign to reflect our success and our expertise in helping people live a life free from drugs and alcohol. With many of our staff members living successfully in recovery, they are role models for patients and able to build trust that is crucial for the recovery process.”

Farabee said the integrated marketing campaign targets primarily the families of those struggling with addiction, as well as targeting the patient.

“Cumberland Heights includes patients’ families in the process because success depends on a strong support system once they leave our facilities,” said Farabee.

Future ads in this campaign will feature alumni and alumni families. The Cumberland Heights alumni association has more than 10,000 members in the Nashville area.

We’re proud to have served Nashville for nearly 50 years,” said Jay Crosson, CEO of Cumberland Heights. “Having been a trusted member of the community for so long, our best source of referrals is from our many alumni – or friends and family of our alumni. Next year will be Cumberland Heights’ 50th anniversary and this new campaign is the beginning of that recognition.”

One of the campaign’s consistent visuals is a coin noting the 50th anniversary. This coin is modeled after the concept of sober coins.

The ads will placed on television, billboards, radio, in print and on various digital channels in middle Tennessee.

About Cumberland Heights

Cumberland Heights’ mission is to transform lives, giving hope and healing to those affected by alcohol or drug addiction. As a non-profit organization, Cumberland Heights is committed to the approximately 2,500 men, women and adolescents it serves every year and the communities where its facilities are located. The organization has followed the teachings of the 12 Steps since its founding.


RECOVER LIFE TELEVISION ADS




RECOVER LIFE PRINT ADS

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I recovered life 7 years ago.

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I recovered life 3 years ago.

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