Wednesday April 26th, 2023
Hillwood Country Club

(Valet Parking Available)


Mallory Ervin

Mallory Ervin is a Kentucky-grown, Nashville-living dreamer who had a roundabout way of arriving at today. From her time in the Miss America pageant to being a three-time contestant on The Amazing Race, Mallory turned her passion for sharing her love of fashion, beauty, and life into a platform for impact. Today she runs a global lifestyle brand she founded in 2016, hosts the Living Fully podcast where she encourages and inspires her dedicated following to seek joy and live fully, and appears across platforms ranging from Instagram to YouTube sharing her life and message of living fully.

Click here to learn more about Mallory Ervin

2023 Sheila Keeble Award Recipient

Martha Flanagan

Martha Flanagan concluded her 35-year nonprofit career in 2019, after working 10 years as Chief Development and Marketing Officer at Cumberland Heights. She always said it took a village to do her job, and at Cumberland Heights, Martha really found a loving, healing village filled with many caring volunteers and generous donors.

When Martha first came to Cumberland Heights, she initiated the Annual Fund Campaign drive, which raised over $2 million during her tenure to benefit patients and programs. With the help of Board Members, Lake Eakin and Leslie Dabrowiak, Martha redesigned the original Recovery Breakfast for Women to the Reaching New Heights Luncheon, first held in 2011. Since that time, this event has raised over $1 million to provide scholarships and program support for women battling substance use disorder. Martha spearheaded the Paschall Davis Chapel Renovation and Meditation Garden Construction project in 2012. For the 50th Anniversary of Cumberland Heights, Martha initiated a drive to restore the pond, build a pavilion, and create an endowment fund benefitting patient assistance.

In 2018, Martha kicked off the ARCH Academy Campaign to build the new longer-term treatment facility for adolescent males. For many years, Martha oversaw the annual Concert for Cumberland Heights, which raises awareness and funds for the Young Men’s Program and ARCH Academy. In 2019, Martha created and directed the development of a new event, the Breakfast of Champions, which was begun to provide support for the Men’s Program.

Martha served on Cumberland Heights’ Leadership Team and was an encouraging advocate for the Development and Marketing Team. When Martha retired, she said one of the things she would miss the most was driving through the arch each day and seeing “Let Go and Let God” in big letters.

During her time at Cumberland Heights, and largely due to the ongoing efforts of Rob Crichton, the Endowment more than doubled. Because of her interest in adolescent recovery and strengthening Cumberland Heights’ Endowment for the future, an endowment fund benefitting teens seeking treatment at ARCH Academy was created in Martha’s name upon her retirement.

Martha’s experience, wisdom, and initiative have greatly enhanced Cumberland Heights’ fundraising efforts, which in turn have brought hope and healing to thousands of men, women, adolescents, and families. We are grateful to Martha for her enthusiasm, dedication, and countless contributions to recovery.

Recovery Stories from Women Alumni

Raising money for our women’s programs is only part of this special event. Reaching New Heights is also about celebrating the many women in recovery. There is so much shame surrounding this disease – the more we talk about it, the more we can break down the stigma.  Leading up to our event, we will be adding stories of hope and healing to this section, so please continue to check back.

JuJu Rossi turned to alcohol to numb the nagging feelings of being misunderstood. After entering the women’s program at Cumberland Heights, she finally felt like others finally “got” her.

About the Reaching New Heights Luncheon

The Women’s Center at Cumberland Heights provides a safe, home-like environment in women-only spaces with female staff. Funds raised at this event will provide patient assistance funding; renovations to the women’s residence; staff training and development; supplies, books and future projects. Visit for more information or call 615.352.1757.


Stephine and John Ingram


Julia Ann Hawkins

Cheryl and Sam Oakley

Mr. and Mrs. William Kirkland

Beaman Ventures

Christi and Jay Turner

Nancy Peterson Hearn and Diane Edwards