Tag Archives: Marketing

Tag Archives: Marketing


Cumberland Heights Among the Few Centers Approved for Google AdWords Program and Welcomes New Screening Process for Treatment Industry

Google Sets Limits on Addiction Treatment Ads, Citing SafetyCumberland Heights is among the first 100 treatment centers nationwide approved to participate in a new Google AdWords program designed to stop unethical marketing that had been plaguing the industry before now.

“I commend Google for recognizing that vulnerable individuals and families were being targeted and taken advantage of by several online marketers,” said Cumberland Heights CEO Jay Crosson. “The new AdWords program recognizes treatment centers like Cumberland Heights that focus on quality care, ethical marketing and helping patients recover life.”

Last fall, in an effort to protect the public from possibly unethical marketing practices, Google banned all ads containing keywords like “drug treatment” or “alcohol addiction.” Predatory marketers that did not provide any treatment services had mastered collecting online leads and selling them to the highest bidder to the detriment of legitimate treatment providers nationwide – and likely to many people who were seeking qualified help. Stopping these practices had become a top priority for industry organizations like the National Association of the Addiction Treatment Professionals (NAATP).

In Spring 2018, Google announced that it partnered with LegitScripts to screen providers that want to advertise using AdWords. To be approved under the new program, treatment providers had to complete an extensive review process focused on quality, safety and transparency.

“The process was onerous but welcome,” said Crosson, who also chairs NAATP’s Ethics Committee. “Online marketing has changed and will continue to change how we reach people who need help. What has not changed and will never change is the need to respect patients and provide them the best possible care to them and their families.”

Read more about Cumberland Heights Code of Ethics and our commitment to reputable marketing.

Celebrate our 21st Anniversary on Tuesday, October 2nd at the legendary Ryman Auditorium featuring ‘Here Come the Mummies’!

Here Come the Mummies are an eight-piece funk-rock band of 5000 year-old Egyptian Mummies with a one-track mind.

PRE-PARTY & CONCERT DETAILS:

Date: Tuesday, October 2, 2018
Location: Ryman Auditorium
Pre-Party Times: 5:00PM – 7:00PM (location TBA)
Concert Time: 7:30PM @ Ryman Auditorium (Address: 116 5th Ave N, Nashville, TN 37219)
Artists Scheduled to Perform: Here Come The Mummies (HCTM)


CONCERT FOR CUMBERLAND HEIGHTS HISTORY:

Since 1996, the Concert for Cumberland Heights raises money for the John Hiatt Adolescent and Young Adult Treatment Fund at Cumberland Heights.

Because of outstanding volunteer involvement the evening has developed into a special annual event on the Nashville social calendar raising over $3.1 million for adolescent and young adult patient care.

For Sponsorship Packages or Ticket information please select from the options below. If you have any additional questions before you purchase, please contact Rachel Williams at 615.432.3228 or send an email to rachel_williams@cumberlandheights.org.

With a Sponsorship Package or Premium ticket purchase we include an exclusive pre-concert party, if interested in buying a corporate block of tickets at a discounted rate? Please contact Rachel Williams at 615.432.3228 or send an email to rachel_williams@cumberlandheights.org.


ENTERTAINMENT DETAILS & ARTIST BIO:

About Here Come the Mummies

Here Come the Mummies are an eight-piece funk-rock band of 5000 year-old Egyptian Mummies with a one-track mind. Their “Terrifying Funk from Beyond the Grave” is sure to get you into them (and possibly vice versa).

Since their discovery HCTM has been direct support for P-Funk, Al Green, Mavis Staples, KC and the Sunshine Band, and Cheap Trick; rocked Super Bowl Village; become a regular on The Bob and Tom Show; played massive festivals like Summer Camp, Common Ground, Voodoo Fest, Musikfest, Suwannee Hulaween, and Riverbend.
Maybe that’s why the ladies (and some dudes) can’t stop losing their minds over these mayhem-inducing mavens of mirth.

It is claimed that they are reincarnated Grammy-Winning studio musicians. Regardless, HCTM’s mysterious personas, cunning song-craft, and unrelenting live show will bend your brain, and melt your face. Get ready, for Here Come The Mummies.


Medication-Assisted Treatment (MAT)

The addiction industry is changing at a rapid rate, especially with the national opioid crisis. For the second year in a row the centers for disease control lowered the average life expectancy for U.S. citizens, due in large part to the number of overdose deaths from opioids. Here are trending topics to be aware of in addiction treatment.

Medication-Assisted Treatment (MAT)

MAT is the use of FDA- approved medications to provide treatment of substance use disorders in combination with counseling and behavioral therapies. Two commonly used medications are buprenorphine and naltrexone. As an abstinence based recovery center, Cumberland Heights prefers the use of naltrexone for a set period of time – usually a year – and then to transition patients off.

Ethics in the Treatment Industry

Ethics in the Treatment Industry

Due to the national opioid crisis the treatment industry has become a lucrative market for many private investors. So much so practices surrounding the recruitment of patients online have become more than suspect. To combat this Google recently stopped showing all AdWords for search terms like “drug addiction” and “alcohol treatment.”

Cumberland Heights CEO Jay Crosson sits on the ethics committee formed by the National Association of Addiction Treatment Providers (NAATP) to draft ethics requirements for treatment providers. NAATP hopes the new ethics guidelines will help patients and their families make better decisions when assessing and choosing a treatment provider.

The Cumberland Heights board of directors recently adopted a Code of Ethics. You can read about our deep commitment to the ethical implementation of addiction treatment and the principles we follow below.

At Cumberland Heights we are members of the National Association of Addiction Treatment Providers, accredited by the Joint Commission and licensed by the Tennessee Department of Mental Health and Substance Abuse Services.

 

As a promise to the people we serve, Cumberland Heights implements the following ethical practices:

  1. Our marketing efforts are based on awareness and engagement. We believe education is more valuable than fear. We use original content and never participate in predatory web practices. Our alumni have become our number one referral source because we provide quality care to our patients and continually cultivate relationships with them.
  2. In an effort to provide the best care possible, our goal is to thoroughly assess patients and their families as soon as possible. We employ exclusionary criteria to ensure our treatment program will meet the needs of entering patients. If a need is outside our scope of clinical excellence, we will help patients be placed in a reputable program suitable for their situation. We do not purchase or sell patient referrals.
  3. Relationships matter. We believe the entire family benefits from participation in the recovery process. There is no cost to our family program. We encourage all family members to get the education and support they need to begin recovery from addiction.
  4. We are transparent with our financial arrangements. We do not employ hidden fees. Our pricing is posted on our website. Our financial advisors are available to discuss out of pocket costs and estimates based on length of stay. Our financial forms are explicit. We refund any overpayments back to those who paid them and do not assess any admission or non-refundable deposits. You get what you pay for.
  5. Fiscal responsibility. To our donors we pledge to be good stewards with their gifts, applying them to their intended purposes. As a nonprofit, we are audited annually by outside certified public accountants and are subject to rigorous board oversight.
  6. Safe and loving environment. We strive to provide a quiet serene environment for recovery to take root. Our food is excellent and the various campuses are clean and well maintained. We treat patients and families with dignity and respect.
  7. The ultimate act of trust is when a clinician or referent asks us to provide care for their client. We will endeavor to collaborate with them to provide what is in the patient’s best interest throughout the continuum of treatment.
  8. We seek to hire the best people who are committed to our mission of recovery. Our clinicians also adhere to professional codes of ethics. We are not perfect. We try to take care of each other in order to provide better care for the people we serve, but if patients or their families have concerns we employ a Quality Management team built to monitor and improve our services. They may be contacted by calling (615) 352-1757 or emailing qm@cumberlandheights.org.
  9. We are committed to providing lifetime recovery opportunities to patients who complete our program. Patients are invited to a peer support aftercare group. We offer fellowship opportunities through our alumni services office. We have hundreds come back home to our annual staff and alumni picnic as well as monthly alumni activities.
  10. We are committed to abstinence based recovery. Recovery Care Advocates meet with patients during treatment and follow-up with them during the first year after discharge to guide their journey of recovery.

Again, we are committed to creating an environment where the people we serve can depend on us for the best treatment possible. Because we hope to strengthen our industry’s standard for treatment, Cumberland Heights has also adopted the National Association of Addiction Treatment Providers Code of Ethics.

2016 Concert Recap for Cumberland Heights

The annual Concert Recap for Cumberland Heights featured Grammy Award-nominated singer-songwriter John Hiatt and his band at Nashville’s historic Ryman Auditorium to benefit the John Hiatt Fund for Adolescent and Young Adult Treatment at Cumberland Heights.

Patrons and other special donors gathered together for a pre-concert celebration at the Downtown Hilton. This is the 50th Anniversary of Cumberland Heights and the 20th Anniversary of this benefit concert. This concert has raised more than $3M over the last 20 years of its existence to assist patients with treatment for alcoholism and addiction.

2016 Concert for Cumberland Heights

NASHVILLE, Tennessee – August 2, 2016 – On Wednesday, October 5, the Concert for Cumberland Heights will feature Grammy Award-nominated singer-songwriter John Hiatt and his band at the historic Ryman Auditorium to benefit the John Hiatt Fund for Adolescent and Young Adult Treatment at Cumberland Heights. Celebrity friends joining the John Hiatt Trio on this evening will include Richard Thompson, Nate Bargatze and at least one more performer that will be announced in the coming weeks.

Tickets for the concert go on sale Friday, August 5, 2016, via Ticketmaster outlets, ticketmaster.com, the Ryman box office, www.ryman.com and by phone 800.745.3000. Tickets are $49.50, $42.50 and $32.50.

The evening’s performance times are:

  • 8-8:30 pm – TBA
  • 8:33-9:10 pm – Richard Thompson
  • 9:10 – 9:30 pm – Nate Bargatze
  • 9:30-10:30 pm – John Hiatt Trio

The Los Angeles Times calls John Hiatt “… one of rock’s most astute singer-songwriters of the last 40 years.” Hiatt is a multi-talented rock guitarist, pianist, singer and songwriter who plays a variety of musical styles including Americana, folk rock, blues and country and has a long relationship with Cumberland Heights and supporting recovery from addiction.

Hiatt is also this year’s winner of the NAATP’s (National Association of Addiction Treatment Providers) Jasper G. Chen See, M.D. Volunteer Leadership Award that recognizes individuals who have provided exceptional volunteer leadership in the area of addiction treatment through board membership and philanthropy.

“This fundraising concert and Cumberland Heights are both near and dear to my heart,” said Hiatt. “I am honored to have such talented friends join me in raising money to help adolescents and young people recover from alcoholism and drug addiction. This is an important cause. Plus, it’s going to be a great show!”

Proceeds of the event support Cumberland Heights’ adolescent and young adult treatment programs. With a treatment plan based in the 12 Steps, these programs help patients set goals for recovery while helping them process life’s consequences and unmanageability. This concert has raised more than $3M over the last 20 years of its existence to assist patients with treatment.

“We are especially grateful to have John Hiatt as our featured performer during this, our 50th Anniversary year and the 20th concert year,” said Cumberland Heights’ CEO Jay Crosson. “This is one of our largest fundraisers of the year and John Hiatt has been instrumental to its success throughout its history. We are grateful to John as well at the other fantastic entertainers and sponsors who make it all possible.”

About Cumberland Heights

Since 1966, Cumberland Heights has been the proven experts in alcohol and drug addiction treatment. They provide quality care, based on the foundations of the 12 Steps, to individuals and their families suffering from addiction. Cumberland Heights is committed to the approximately 2,500 men, women and adolescents it serves every year and the communities where its facilities are located. Cumberland Heights is a private, nonprofit organization located on the banks of the Cumberland River in Nashville, Tennessee.

About John Hiatt

John Hiatt has been nominated for several Grammy Awards and has been awarded a variety of other distinctions in the music industry. He remains one of the most respected and influential American singer-songwriters.

Hiatt was working as a songwriter for Tree International, a record label in Nashville, when his song “Sure As I’m Sittin’ Here” was covered by Three Dog Night.[1] The song became a Top 40 hit, earning Hiatt a recording contract with Epic Records. Since then he has released 21 studio albums, two compilation albums and one live album. His songs have been covered by a variety of artists in multiple genres, including Bob Dylan, The Searchers, Delbert McClinton, Willy DeVille, Ry Cooder, Linda Ronstadt, Bonnie Raitt, Eric Clapton, B.B. King, Joe Bonamassa, Willie Nelson, Three Dog Night, Joan Baez, Paula Abdul, Buddy Guy, the Desert Rose Band, Jimmy Buffett, Mandy Moore, Iggy Pop, Emmylou Harris, Rodney Crowell, Dave Edmunds, Nick Lowe, The Nitty Gritty Dirt Band, Rosanne Cash, Suzy Bogguss, Jewel, Aaron Neville, Jeff Healey, Keith Urban, Joe Cocker, Chaka Khan, Paulini and many others. The Dutch singer/songwriter Ilse DeLange recorded the album Dear John with nine of his songs.

About Richard Thompson

Named by Rolling Stone Magazine as one of the Top 20 Guitarists of All Time, Richard Thompson is also one of the world’s most critically acclaimed and prolific songwriters. He has received Lifetime Achievement Awards for Songwriting on both sides of the Atlantic – from the Americana Music Association in Nashville to Britain’s BBC Awards as well as the prestigious Ivor Novello. In 2011, Thompson received an OBE (Order of the British Empire) personally bestowed upon him by Queen Elizabeth II at Buckingham Palace. In the USA Thompson has been nominated at the Americanas for both “Artist of the Year” and “Song of the Year”. HIs recently released CD, Still was produced by Wilco’s Jeff Tweedy which reached #6 in the UK charts (just ahead of Taylor Swift)!

A wide range of musicians have recorded Thompson’s songs including Robert Plant, Elvis Costello, REM, Del McCoury, Bonnie Raitt, Patty Lovelace, Los Lobos, Tom Jones, David Byrne, Don Henley, Robert Earl Keen and many others. Thompson’s massive body of work includes over 40 albums, many Grammy nominations, as well as numerous soundtracks, including Werner Hertzog’s Grizzy Man.

About Nate Bargatze

Nate Bargatze got into the entertainment business naturally — his father is a former clown turned world-class magician. He is now a very popular, critically acclaimed comedian.

Bargatze’s one-hour special, Full Time Magic, was number one on Billboard Top Ten Comedy list. He has appeared multiple times on Conan and Fallon while being one of the first comedians to perform on The Tonight Show starring Jimmy Fallon, and performed on Jimmy Fallon’s Clean Cut Comedy Tour. Bargatze has also performed at Bonnaroo, SXSW, and Moontower and has performed for U.S. troops in Iraq and Kuwait more than five times.

Named in 2015 in Variety as a “Top 10 Comedian to Watch,” Bargatze was mentioned in Rolling Stone Magazine by Marc Maron as a “comic who should be big” and in Esquire by Jim Gaffigan as “one of the top up and coming comics.” His first album, Yelled At By A Clown, made it to number two on Billboard Top Ten Comedy.

# # #

Media Contact:
Amy A. Atkinson
Amy Atkinson Communications
615.305.8118
Amy@AmyACommunications.com

Mayor Megan Barry joined Cumberland Heights executives and other dignitaries for opening event

NASHVILLE, TENN. – Aug. 9, 2016 – Nashville-based alcohol and drug treatment center Cumberland Heights today officially opened its new Music Row Intensive Outpatient Program (IOP) with an open house and ribbon cutting that included Mayor Megan Barry, musician John Hiatt and many other community leaders and supporters of Cumberland Heights.

IOPs offer alternatives to inpatient treatment for patients who seek daytime and evening counseling in order to continue with their schools or careers. IOPs offer flexible scheduling, group therapy, 12-Step meetings and specialized family therapy. The Music Row IOP is located at 1619  17th Ave. South.

“Cumberland Heights has a long history of working with members of the music industry, so it’s so great to finally be located here on Music Row,” said Cumberland Heights Chief Executive Officer Jay Crosson. “We are excited to be located so close the music, collegiate and Downtown Nashville communities, making this type of treatment as accessible as possible to those that might need it. Cumberland Heights is known for recovery, and Nashville is known for music, so this is a natural location for us.”

Nashville Mayor Megan Barry also spoke briefly at the opening event. “I want to thank the entire staff of Cumberland Heights for all the good work that they do for people who are overcoming addiction and regaining control of their lives,” said Mayor Barry.  “This facility is such an important component of how we go about building a warm and welcoming place and serving our community. Thanks to Cumberland Heights and the Boedecker Foundation for making all of this possible.”

George Boedecker, who originally came to Nashville years ago to “do music,” created the Boedecker Foundation that purchased and renovated the Music Row building for Cumberland Heights, making this new IOP possible.

“The mission of The Boedecker Foundation is to provide critical resources to nonprofit organizations that inspire positive change within diverse communities around the world,” said Boedecker. “It is such an honor and a privilege to be partnering with Cumberland Heights and their Intensive Outpatient Therapy Services at this location.  We look forward to a long-lasting and impactful relationship.”

Since its founding in 1966, Cumberland Heights has built a reputation for helping many music industry professionals recover life from drug and alcohol addiction. The Music Row IOP places a 12 step-based rehabilitative program nearer those who need it most and affords more flexible care for those who do not require the medical detoxification that requires inpatient care.

The Music Row IOP is Cumberland Heights’ tenth outpatient facility in Tennessee and the first in the central part of Nashville. The organization opened its first IOP in 1987.

Photos from the grand opening

Introdution by Jay Crosson, CEO of Cumberland Heights, and speech from Mayor Megan Barry

Introdution by Jay Crosson, CEO of Cumberland Heights, and speech from Mayor Megan Barry

About Cumberland Heights

Cumberland Heights’ mission is to transform lives, giving hope and healing to those affected by alcohol or drug addiction. As a non-profit organization, Cumberland Heights is committed to the approximately 2,500 men, women and adolescents it serves every year and the communities where its facilities are located. The organization has followed the teachings of the 12 Steps since its founding in 1966.

About the Boedecker Foundation

The Boedecker Foundation aspires to encourage positive outcomes through programs focused on education, health and wellness, youth development, along with family and community collaboration. At the central and innermost framework of The Boedecker Foundation’s endowments are partnerships and enduring relationships with organizations like Cumberland Heights, that have committed extensive resources to improve environmental circumstances, provide access to healthcare programs, and create opportunities for individuals, their families and communities in which they live. Through these guiding principles our Foundation has distributed over 28 million dollars to organizations in Tennessee and all across the nation.

# # #

Media Contact:
Amy A. Atkinson, APR
Amy Atkinson Communications
4117 Hillsboro Pike, Ste. 103308
Nashville, TN  37215
Cell: 615-305-8118
Email: Amy@AmyACommunications.com
www.AmyACommunications.com

The two Nashville-based institutions combine resources to create specialized program for addiction counselors

NASHVILLE, Tenn. – April 5, 2016 – Cumberland Heights alcohol and drug abuse recovery center announced today its partnership with Lipscomb University’s Department of Psychology and Counseling in creating a specialized education opportunity for its students in the CACREP-accredited Master of Science degree in clinical mental health counseling track.

“This program can provide Cumberland Heights and the larger field in general with qualified addictions counselors during a time when that specialized work force is facing a critical shortage,” said Cumberland Heights’ Chief Clinical Officer Cinde Freeman. “The Substance Abuse and Mental Health Services Administration has identified this shortage as a major challenge for our field nationwide. I am proud that through this program, we are proactively doing something about it.”

lipscomb-university-logo
Cumberland Heights and Lipscomb University Announce New Partnership

The Lipscomb University interns will be able to choose from Cumberland Heights’ residential men’s, women’s, young men’s, adolescent males’ and family programs – as well as adult or adolescent intensive outpatient experiences. It is rare for a practicum site to be able to offer this range of choices.

“This program comes at just the right time for this industry,” said Jay Crosson, CEO of Cumberland Heights. “These interns will be able to learn from some of the very best in the industry while gaining firsthand experience in a ‘real life’ rehabilitation setting.”

Cumberland Heights celebrates its 50th anniversary of operation this year. With half a century of direct experience as one of the nation’s top drug and alcohol addiction treatment centers, Cumberland Heights is perfectly positioned to help the next generation of licensed counselors and assist with the instruction of Lipscomb University students who desire to pursue this important profession.

“We are excited to partner with Cumberland Heights to create a specialized educational opportunity,” said Melanie Morris, an assistant professor in graduate counseling at Lipscomb. Morris coordinates the practicum and internship process for the M.S. in clinical mental health counseling program and supervises practicum and internship students.

“While pursuing this degree, students will learn about treating addiction through an addictions lens and a mental health lens, creating a unique perspective and marketable skills,” said Morris. “This degree will also complete the academic requirements to allow students to pursue two licenses in Tennessee: licensed professional counselor with mental health service provider designation and licensed alcohol and drug abuse counselor. This dual licensure creates a highly competitive graduate.”

Through this partnership, Lipscomb students will have guaranteed spots to complete their practicums and internships at Cumberland Heights.

“It is very rare to have a guaranteed spot for a practicum or internship in this profession,” Morris said.

About the Master of Science degree in clinical mental health counseling: Lipscomb University’s Department of Psychology and Counseling offers an M.S. in clinical mental health counseling designed to meet the academic requirements for Tennessee licensure as a professional counselor with mental health service provider designation (LPC-MHSP). This credential allows students to provide counseling services in a variety of settings in the community such as mental health centers, private practices and churches, and the program’s emphasis on faith integration is especially helpful for those who wish to practice in faith-related settings (although students are not limited to only these settings). For more information on the specific curriculum requited please visit the Lipscomb Professional Counseling page.

About Lipscomb University: Lipscomb University is a private, Christian institution located in Nashville, Tennessee. Students at Lipscomb University may earn undergraduate and graduated degrees in a wide variety of fields as well as doctoral degrees in education, pharmacy and theology. With an official enrollment of 4,680 in the fall semester of 2015, Lipscomb University has experienced an 86 percent enrollment growth over the last decade.

About Cumberland Heights: Celebrating 50 years of service this year, Cumberland Heights’ mission is to transform lives, giving hope and healing to those affected by alcohol or drug addiction. As a non-profit organization, Cumberland Heights is committed to the approximately 2,500 men, women and adolescents it serves every year and the communities where its facilities are located. The organization has followed the teachings of the 12 Steps since its founding.

Nationally Recognized Alcohol and Drug Treatment Center Begins Its Year of Celebrating Half a Century of Helping People to Recover Life

NASHVILLE, TENN. – Feb. 17, 2016 – Cumberland Heights drug and alcohol rehabilitation center will spend much of 2016 celebrating its 50th Anniversary and highlighting success stories from thousands of Nashvillians who have received treatment.

50th Anniversary commemorative coins modeled after "sober coins" that are a fixture of recovery.
50th Anniversary commemorative coins modeled after “sober coins” that are a fixture of recovery.

“We are honored and proud to have been a trusted provider of alcohol and drug addiction treatment for five decades,” said Jay Crosson, CEO of Cumberland Heights. “Fifty years of experience brings us so many positive examples of helping patients and their families – we hope to be able to share some of these with the community throughout the year.”

In addition to events, Cumberland Heights will open a new intensive outpatient facility on Music Row in Nashville, expand its “Recover Life” communications campaign, produce a 50th Anniversary booklet and increase outreach in various ways.

The official kick-off event took place today with a staff-wide, kick-off party and Coin Ceremony where staff and board members received 50th Anniversary commemorative coins modeled after “sober coins” that are a fixture of recovery.

 

50th Anniversary Events and Initiatives Planned To Date Include:

  • Feb. 13 – Alumni distribute “Valentine kits” to homeless community
  • Feb. 17 – staff Kick-Off Party and Coin Ceremony
  • All year – “Recover Life” campaign, story sharing and commemoration coins
  • 50th Anniversary history booklet release
  • April 6 – “The Women’s Luncheon” with speaker Liz Murray, best-selling author of “Breaking Night” on which “Homeless to Harvard” was based
  • May Opening of Music Row IOP (Date TBD)
  • Sept. 17 – Alumni & Staff Picnic with guest speaker Paul Williams
  • Fall – Fundraising Concert at the Ryman (Date TBD)
  • Fall – “Shelter at the Pond” commemoration ceremony (Date TBD)
  • December – Endowment Society Reception

Patients’ families are often included in the recovery process because success depends on a strong support system once they leave Cumberland Heights. “That’s why,” Crosson says, “friends and family are included in many of our 50th Anniversary events.”

New Intensive Outpatient Treatment Facility

Cumberland Heights has had a longstanding relationship with the Nashville music industry. However, it has never had a facility on Music Row. That will change in May when Cumberland Heights opens its first Music Row intensive outpatient facility on 17th Ave. South.

“Recover Life” Campaign

Cumberland Heights recently launched a multi-channel communications campaign called “Recover Life.” The campaign features staff members holding sober coins and saying how many years they have been sober. This month, the campaign expands to include other alumni as well as the families of patients.

A Quick History

Fifty years ago, Robert Crichton Sr. and his personal physician, Dr. Thomas Frist Sr., recognized an unmet need in Middle Tennessee and had a dream. They saw friends, neighbors and patients who were suffering from alcoholism and the disease of addiction. They had a vision of an accessible treatment facility in Nashville. They found a beautiful farm located on rolling hills along the banks of the Cumberland River and said, “What if?” They were, indeed, their brother’s keeper.

It is notable that the charter of incorporation established Cumberland Heights as a private, not-for-profit organization. The founders’ mission was to provide hope and restore patients to the full life of recovery – not to attain personal gain.

Starting with a few alcoholic men, Cumberland Heights gradually expanded to treat women, adolescents and families. Cumberland Heights was a pioneer of 12-Step-based recovery in Middle Tennessee and is now widely recognized and respected as one of the top treatment facilities in America. Cumberland Heights is still true to its original core values that the patient comes first and its greatest assets are its alumni, staff and campuses.

About Cumberland Heights

Cumberland Heights’ mission is to transform lives, giving hope and healing to those affected by alcohol or drug addiction. As a non-profit organization, Cumberland Heights is committed to the approximately 2,500 men, women and adolescents it serves every year and the communities where its facilities are located. The organization has followed the teachings of the 12 Steps since its founding.

Cumberland Heights board members and staff hold commemorative coins to celebrate Cumberland Heights’ 50th anniversary.
Cumberland Heights board members and staff hold commemorative coins to celebrate Cumberland Heights’ 50th anniversary.

Drug and alcohol rehabilitation center Cumberland Heights has had a longstanding relationship with the Nashville music industry. However, the non-profit organization has never had a facility on Music Row. That will change in May when Cumberland Heights opens its first Music Row intensive outpatient facility (IOP), to be located at 1619 17th Ave. South.

The IOP treatment program is designed for individuals who have completed or do not require medically-supervised detoxification.

Cumberland Heights also offers a professional musicians track, which combines traditional treatment with specialized components geared toward professional musicians. Musicians learn how the disease effects their profession, and how to surround themselves with a support system for recovery. The Music Row IOP will also be available to work with people who live and work near Music Row. This includes the collegiate recovery community as well as the many business people working downtown who would find this IOP convenient to them in their recovery.

The opening will mean a total of 10 locations available to help communities in Tennessee. Cumberland Heights has IOP facilities in Chattanooga, Cool Springs, Crossville, Hermitage/Old Hickory, Jackson, Murfreesboro, Smyrna, Sumner County (Gallatin), in Nashville on River Road and soon Music Row.

PeytonHoge photos-006 copyAdditionally, Cumberland Heights will celebrate its 50th anniversary this year.

“We are honored and proud to have been a trusted provider of alcohol and drug addiction treatment for five decades,” said Jay Crosson, CEO of Cumberland Heights. “Fifty years of experience brings us so many positive examples of helping patients and their families – we hope to be able to share some of these with the community throughout the year.”

During a celebration party, staff and board members received 50th anniversary commemorative coins modeled after “sober coins” that are used during recovery.

Sample Eblast

Cumberland Heights has everything you need to complete your Gift List.

 

The Annual Fund A contribution to the 2015 Annual Fund fills critical financial needs in programs and services for patients and their families. Most importantly, the Annual Fund helps make treatment affordable for all patients and gives an individual the hope of a new beginning, healing and recovery. Gifts of any amount are welcome.

 

The 50th Anniversary Pond Restoration & Shelter Construction Project The Cumberland Heights pond has served to enhance the quality of service both environmentally and therapeutically for patients at Cumberland Heights as far back as the 1960s. Unfortunately the pond has receded and been unsafe for many years. Our goal for the 50th Anniversary is to restore the pond and add a picnic pavilion so it can once again be incorporated as a tool of recovery.  If you make a $1,000 donation, your name, or your honoree’s name, will be included on a plaque in the shelter.

 

 

The Historic Orchard Project Join us in restoring Cumberland Heights’ orchard by planting trees on the hill directly behind the Hazel Hawkins Martin Center. If you make a $150 donation, a label with your name, or your honoree’s name, will be hung on the tree. (A limited number of trees are available.)

 

Endowment Fund A contribution of any amount helps to provide Patient Assistance Funding (PAF) to those in need seeking treatment for the first time and committed to their own recovery. These contributions cover the gap that occurs when adequate treatment is denied by the insurer or is simply unavailable.  A named fund to honor a loved one can be set up for $20,000.  CH manages the principal of the invested endowed fund, while awarding a percentage of the income each year for a specific purpose.

 

As always, any gift can be made as a memorial or honorarium. Remember, to make your gift count for this fiscal year; we must receive it before December 31, 2015.

To make a gift or contribution call 615.432.3224 or email dian_myers@cumberlandheights.org.


 


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