Tag Archives: Marketing

Tag Archives: Marketing


NASHVILLE, TENN. – (November 12, 2015) – Cumberland Heights drug and alcohol rehabilitation center has launched a new advertising campaign with the theme of “Recover Life.”

The first part of the campaign features staff living lives in recovery. In the ad, the staff members hold up a Cumberland Heights sober coin while saying how many years they have been in recovery. Sober coins are common symbols of years living in recovery.

Helping someone recover their life from the grips of addiction is the most important benefit we provide our patients – and their families,” said Martha Farabee, chief development and marketing officer. “We wanted the campaign to reflect our success and our expertise in helping people live a life free from drugs and alcohol. With many of our staff members living successfully in recovery, they are role models for patients and able to build trust that is crucial for the recovery process.”

Farabee said the integrated marketing campaign targets primarily the families of those struggling with addiction, as well as targeting the patient.

“Cumberland Heights includes patients’ families in the process because success depends on a strong support system once they leave our facilities,” said Farabee.

Future ads in this campaign will feature alumni and alumni families. The Cumberland Heights alumni association has more than 10,000 members in the Nashville area.

We’re proud to have served Nashville for nearly 50 years,” said Jay Crosson, CEO of Cumberland Heights. “Having been a trusted member of the community for so long, our best source of referrals is from our many alumni – or friends and family of our alumni. Next year will be Cumberland Heights’ 50th anniversary and this new campaign is the beginning of that recognition.”

One of the campaign’s consistent visuals is a coin noting the 50th anniversary. This coin is modeled after the concept of sober coins.

The ads will placed on television, billboards, radio, in print and on various digital channels in middle Tennessee.

About Cumberland Heights

Cumberland Heights’ mission is to transform lives, giving hope and healing to those affected by alcohol or drug addiction. As a non-profit organization, Cumberland Heights is committed to the approximately 2,500 men, women and adolescents it serves every year and the communities where its facilities are located. The organization has followed the teachings of the 12 Steps since its founding.


RECOVER LIFE TELEVISION ADS




RECOVER LIFE PRINT ADS

Jamie J.
I recovered life 7 years ago.

Porter A.
I recovered life 3 years ago.

cumberland-heights-nashville-treatment-revover-life-ads-jaime cumberland-heights-nashville-treatment-revover-life-ads-porter

Cumberland Heights Promotes Jay Crosson to Chief Executive OfficerCumberland Heights has promoted Jay Crosson to chief executive officer. Crosson served as interim chief executive officer since November 2014 in addition to his duties as chief financial officer.

“It was important to Cumberland Heights’ patients, alumni and supporters that we conduct a national search for the best new chief executive officer,” said Jay Perkins, chairman on the board of directors. “After six months of interviewing top candidates, I am pleased to say that we found the ideal person in Jay who understands the organization inside and out and is prepared to lead Cumberland Heights to the next level.”

Crosson joined Cumberland Heights in 1993 as an admissions associate. In 2011, he was promoted to chief financial officer. He also served as admissions and accounts receivable manager and director of admissions and accounts receivable.

“I’m honored and humbled to serve as Cumberland Heights’ next CEO,” said Crosson. “It impossible for me to say how much Cumberland Heights has positively impacted my life personally and professionally.”

In addition to his work at Cumberland Heights, Crosson was a patient in 1989.

“I’m just one example of how Cumberland Heights and our amazing staff have helped thousands recover from drug and alcohol addiction over the last 50 years,” said Crosson.

Crosson earned his masters in business administration from Belmont University and his undergraduate degree from Middle Tennessee State University. He is a native Nashvillian.

Cumberland Heights will be  participating in the  following conferences during the summer of 2015


May

May 15 – 17

The 4th AnnuaSoutheastern CRC Summitl Southeastern CRC Summit at the University of Mississippi in Oxford
Please join other Collegiate Recovery Community professionals and students from across the Southeast for panels, presentations, and fellowship as we continue to build communities and programs that support academic success and strengthen recovery. Cumberland Heights will be hosting this event.

May 16 – 18
NAATP AnnualNational Association of Addiction Providers (NAATP) Annual Leadership Conference  
This year’s conference will feature leading speakers in the addiction treatment field, with a focus on spirituality, public policy and leadership topics to help treatment leaders improve their quality of care and success of their business. Cumberland Heights will be a sponsor and exhibiting at this event.  

More Information

 

 

May 27 – 29
BCHC_cGe_reasonably_small6th National Collegiate Recovery Conference
The Association of Recovery in Higher Education’s 6th National Collegiate Recovery Conference is designed to facilitate a greater understanding about Collegiate Recovery Communities and Programs and their essential role in colleges and universities across the nation.   Cumberland Heights will be exhibiting at this event.

 


June

June 6 – 10
ama-logoAmerican Medical Association (AMA) Conference
Cumberland Heights will be attending this event.

More Information

 

June 22 – 24

iibh-2015-sidebarInnovations in Behavioral Healthcare
Innovations in Behavioral Healthcare is a new conference at the intersection of the treatment industry, the medical field and business management. With an emphasis on physical health, mental health and the health of your business, Innovations in Behavioral Healthcare provides ethics training, effective methods for treating substance abuse, best practices for treating mental health conditions, approaches for timely interventions, insights into revenue management and more. Cumberland Heights will be a sponsor and exhibiting at this event.

More Information


July

July 19 – 24
adbookNational Labor Assistance Program (LAP) Conference
Cumberland Heights will be exhibiting and attending this event.

More Information



July 20 – 23
COREthumbnailC.O.R.E. Clinical Overview of the Recovery Experience
The C.O.R.E. conference is one of the premier addiction and recovery conferences hosted by C4   Recovery Solutions for addiction professionals to advance their understanding of the principles behind abstinence-based recovery practices. The conference is structured as a forum to increase the collective understanding of the addiction recovery processes. The goal is to improve addiction treatment outcomes by better integrating abstinence-based practices and Twelve-Step principles into therapeutic initiatives. Cumberland Heights is a founding patron, will be exhibiting and attending this event.

More Information

 

July 21 – 23
logoMississippi Association of Addiction Professionals Annual Conference
Together, we are “Bringing all the Pieces Together” to help enhance the quality of life for those directly or indirectly affected by alcohol, tobacco and other drug abuse. MAAP’s mission is three-fold: “To provide education, training and certification to professionals in the field of chemical dependency.” Cumberland Heights will be attending this event.

More Information


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Your gift to Cumberland Heights through our annual and capital initiates gives immediate support to patients and their families. To make a longer term impact a gift to the endowment fund will provide patient assistance funding for years to come.

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