Tag Archives: Press Release

CUMBERLAND HEIGHTS TO OPEN
SECOND SOBER-LIVING HOME IN FOUR MONTHS

NASHVILLE, TENN. – Jan. 10, 2017 – Cumberland Heights will open a sober-living home for adult men this month, its second sober-living home opened in the last four months.

By adding sober living to residential, outpatient, and 12-step immersion programs, we now offer the complete support package so our patients can transition properly from treatment back to their lives.
By adding sober living to residential, outpatient, and 12-step immersion programs, we now offer the complete support package so our patients can transition properly from treatment back to their lives.

The Keep It Simple! House opens on January 16, will serve up to eight male clients at a time. Clients will stay a minimum of three months and must have completed a primary treatment program. Keep It Simple! joins Searchlight Sober Living for women opened in late October 2016.

 

Cumberland Heights sober living creates the right environment during the critical initial two-year period of recovery,” said Chief Executive Officer Jay Crosson. “By adding sober living to residential inpatient, outpatient, and 12-step immersion programs called Still Waters, we now offer the complete support package so our patients can transition properly from treatment back to their lives.”

 

Sober living allows residents to maintain contact with outpatient services and aftercare while integrating school, work and community responsibilities.

 

While other recovery residences exist, there has been a gap between the very high end providing many services resembling treatment and the very low end which is affordable but offers no services and often has high turnover,” said Executive Director for Community-Based Services Randal Lea. “Cumberland has secured safe housing at affordable rates in established neighborhoods.”

 

Cumberland Heights’ sober homes operate on a “social model” where residents share responsibility and accountability, which fosters greater independence from treatment or authority figures. The male residence is in Murfreesboro and the female residence is in Gallatin.

 

Partners include the Tennessee Alliance of Recovery Residences and National Alliance of Recovery Residences, both of which promote nationally recognized standards for safety and a quality recovery environment.

 


 

About Cumberland Heights

Cumberland Heights’ mission is to transform lives, giving hope and healing to those affected by alcohol or drug addiction. As a nonprofit organization, Cumberland Heights is committed to the approximately 2,500 men, women and adolescents it serves every year and the communities where its facilities are located. The organization has followed the teachings of the 12 Steps since its founding in 1966.


NASHVILLE, TENN. – (November 12, 2015) – Cumberland Heights drug and alcohol rehabilitation center has launched a new advertising campaign with the theme of “Recover Life.”

The first part of the campaign features staff living lives in recovery. In the ad, the staff members hold up a Cumberland Heights sober coin while saying how many years they have been in recovery. Sober coins are common symbols of years living in recovery.

Helping someone recover their life from the grips of addiction is the most important benefit we provide our patients – and their families,” said Martha Farabee, chief development and marketing officer. “We wanted the campaign to reflect our success and our expertise in helping people live a life free from drugs and alcohol. With many of our staff members living successfully in recovery, they are role models for patients and able to build trust that is crucial for the recovery process.”

Farabee said the integrated marketing campaign targets primarily the families of those struggling with addiction, as well as targeting the patient.

“Cumberland Heights includes patients’ families in the process because success depends on a strong support system once they leave our facilities,” said Farabee.

Future ads in this campaign will feature alumni and alumni families. The Cumberland Heights alumni association has more than 10,000 members in the Nashville area.

We’re proud to have served Nashville for nearly 50 years,” said Jay Crosson, CEO of Cumberland Heights. “Having been a trusted member of the community for so long, our best source of referrals is from our many alumni – or friends and family of our alumni. Next year will be Cumberland Heights’ 50th anniversary and this new campaign is the beginning of that recognition.”

One of the campaign’s consistent visuals is a coin noting the 50th anniversary. This coin is modeled after the concept of sober coins.

The ads will placed on television, billboards, radio, in print and on various digital channels in middle Tennessee.

About Cumberland Heights

Cumberland Heights’ mission is to transform lives, giving hope and healing to those affected by alcohol or drug addiction. As a non-profit organization, Cumberland Heights is committed to the approximately 2,500 men, women and adolescents it serves every year and the communities where its facilities are located. The organization has followed the teachings of the 12 Steps since its founding.


RECOVER LIFE TELEVISION ADS




RECOVER LIFE PRINT ADS

Jamie J.
I recovered life 7 years ago.

Porter A.
I recovered life 3 years ago.

cumberland-heights-nashville-treatment-revover-life-ads-jaime cumberland-heights-nashville-treatment-revover-life-ads-porter

Recovery is Possible

Recover Life.

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