NASHVILLE, TENN. – (November 12, 2015) – Cumberland Heights drug and alcohol rehabilitation center has launched a new advertising campaign with the theme of “Recover Life.”
The first part of the campaign features staff living lives in recovery. In the ad, the staff members hold up a Cumberland Heights sober coin while saying how many years they have been in recovery. Sober coins are common symbols of years living in recovery.
Helping someone recover their life from the grips of addiction is the most important benefit we provide our patients – and their families,” said Martha Farabee, chief development and marketing officer. “We wanted the campaign to reflect our success and our expertise in helping people live a life free from drugs and alcohol. With many of our staff members living successfully in recovery, they are role models for patients and able to build trust that is crucial for the recovery process.”
Farabee said the integrated marketing campaign targets primarily the families of those struggling with addiction, as well as targeting the patient.
“Cumberland Heights includes patients’ families in the process because success depends on a strong support system once they leave our facilities,” said Farabee.
Future ads in this campaign will feature alumni and alumni families. The Cumberland Heights alumni association has more than 10,000 members in the Nashville area.
We’re proud to have served Nashville for nearly 50 years,” said Jay Crosson, CEO of Cumberland Heights. “Having been a trusted member of the community for so long, our best source of referrals is from our many alumni – or friends and family of our alumni. Next year will be Cumberland Heights’ 50th anniversary and this new campaign is the beginning of that recognition.”
One of the campaign’s consistent visuals is a coin noting the 50th anniversary. This coin is modeled after the concept of sober coins.
The ads will placed on television, billboards, radio, in print and on various digital channels in middle Tennessee.
Cumberland Heights’ mission is to transform lives, giving hope and healing to those affected by alcohol or drug addiction. As a non-profit organization, Cumberland Heights is committed to the approximately 2,500 men, women and adolescents it serves every year and the communities where its facilities are located. The organization has followed the teachings of the 12 Steps since its founding.