Tag Archives: Media Release

Tag Archives: Media Release


nFocus Nashville: Reaching New Heights welcomes golfer Laura Baugh

Original Author: Holly Hoffman | Photographer: Daniel Meigs

Anyone who was not familiar with Laura Baugh will certainly never forget her after Reaching New Heights. The engaging professional golfer and author of Out of the Rough: An Intimate Portrait of Laura Baugh and Her Sobering Journey shared her courageous story of recovery to a packed room at the annual luncheon, which benefits the Women’s Program at Cumberland Heights.

Reaching New Heights welcomes golfer Laura BaughCo-chairs Monica McDougall and Sally Nesbitt welcomed a crowd of familiar faces to Hillwood Country Club before the presentation of the Sheila Keeble Award. “I love getting to brag on my friend!” proclaimed Louise Mandrell as she handed the award to Janice Lovvorn, who has been involved with the organization for 22 years.

Opening with “I’m Laura, and I’m definitely an alcoholic,” the guest speaker had the audience immersed in her tale that was honest, grim and, at times, amusing. Always a golfer, Laura was three years old when she won the first of five national pee-wee championships. She burst onto the national scene when she won the U.S. Women’s Amateur Champion at 16 in 1971 and was named LPGA Rookie of the Year in 1973. At age 24, she had her first drink, and then “for years, I was always pregnant or drinking,” said the mother of seven children. It wasn’t until she nearly died from internal bleeding caused by heavy drinking that Laura was determined to quit. Now celebrating 22 years of sobriety, she zealously embraces her life, family and health.

Since becoming sober, Laura has developed into a new kind of champion. She supports programs for abused women and for women in recovery. Her love of golf remains steadfast, and she helped establish the U.S. Senior Women’s Open with the inaugural championship to be played this July. After delivering such inspiring words at Reaching New Heights, Laura has a contingent of Nashville fans rooting for her in more ways than one.

Original Article By: Kelly Fisher, The Tennessean | Published: April 27, 2018

On Thursday, April 26, Cumberland Heights broke ground on ARCH Academy, an addiction treatment center for teen boys slated to open in summer 2019. (Photo: Kelly Fisher, USA TODAY NETWORK – Tennessee)
On Thursday, April 26, Cumberland Heights broke ground on ARCH Academy, an addiction treatment center for teen boys slated to open in summer 2019. (Photo: Kelly Fisher, USA TODAY NETWORK – Tennessee)

Cumberland Heights, a nonprofit addiction treatment organization, broke ground on its second campus in Cheatham County on Thursday afternoon.

The upcoming facility will be used for addiction recovery in teen boys aged 14 through 18.

The 67-acre site in Pegram, once home to a bed and breakfast, will become ARCH Academy, or Adolescent Recovery of Cumberland Heights , at 1062 Highway 70.Cumberland Heights also treats drug and alcohol addiction in adult men and women on its campus at 8283 River Road Pike in Nashville.The total cost of the project is estimated at $8.1 million, including the purchase of the property, construction, renovation, infrastructure and other costs, according to information from Cumberland Heights.

Cumberland Heights Chief Executive Officer Jay Crosson said with three new builds and three renovations of current structures on the Cheatham site, the goal is to open the ARCH Academy by summer 2019.

In its first year, the new campus is expected to serve 84 teens, according to information from Cumberland Heights.

The site will include two residence halls, a dining facility, a private high school and more. The campus and adolescent program staff will offer 12-step recovery, clinical therapy and other services.

ARCH Academy Rendering - Residence Hall 2
Rendering of the New ARCH Academy Residence Hall
The location is also an “ideal environment” for hiking, mountain biking and trail rides, as well as engaging in fishing, pottery, service work and more in Pegram, a Cumberland Heights news release states.

“When you work with adolescents, they don’t respond to typical therapy, sitting across from them and just talking; you have to engage them,” Adolescent Program Director Dean Porterfield said. “You have to get them thinking, and this environment’s going to be perfect for that…It’s exciting. (It’ll) save lives.”

Crosson said the plan to open the new facility has been in the works since 2015 with plans to use it for the adolescent program, which initially launched in 1985. Since then, he said that teens accounted for approximately 10 percent of the Cumberland Heights population.

The new location will allow a length of stay of 60 days to six months; the current adolescent program only lasts up to 30 days with some extended care options, according to Cumberland Heights’ website.

ARCH Academy will also increase capacity to 30 teens from about 17 at its main campus.

Crosson said he wanted to be “good neighbors” to Cheatham, and Porterfield expressed interest in community involvement, noting that service is emphasized to those in the program.

“We want to be part of the community, (and) we want to be a resource for the community,” Porterfield said. “We also want to do our part to prevent adolescents from needing to come here, if we can do that.

“We’re just as much about prevention as we are (about) treating the kids that unfortunately have suffered from the disease of addiction.”

Matt Norton, an alumnus of Cumberland Heights, drove from Atlanta to Pegram to be part of the groundbreaking Thursday.

“I don’t think I’d be breathing if it wasn’t for Cumberland Heights and Dean (Porterfield),” he said. “I’m grateful for this place and I think the things that they’re doing is remarkable.”

Norton was 16 when he arrived at Cumberland Heights in 2012 to confront his addiction. He recalled first using drugs at 12 years old, and the problem continued until he overdosed in October 2012.

After that, he agreed to seek treatment.

“When I was at Cumberland Heights, I was really able to find myself as a person,” Norton said. “They equipped me with the tools to do the right things when I got out in order to be a part of society and not only be sober, but be a better man.”

Norton completed the program at Cumberland Heights and returned home, graduated high school, got accepted into college and landed a job.

He said he owes all of that to his treatment at Cumberland Heights. He’s hopeful that the staff and the new campus will change lives for others struggling with addiction.

“Without it, many young people (might not) be here,” Porterfield said of the adolescent program and ARCH Academy. “I think it’s important that we have a place to be able to just pull them away from the day-to-day stressors, and help them to get to know themselves and set them on a track…There’s nothing better. We save lives.”

PEGRAM, Tenn. (WKRN) – Jay Crosson has a big vision.

He’s CEO of Cumberland Heights, a drug and alcohol treatment center in Nashville.

Next summer, the nonprofit plans to turn a 67-acre plot of land into a recovery center for teen boys called ARCH Academy.

“They’re progressing into substances that can kill them really quick,” Crosson said. “We really need that intervention to break that cycle of addiction.”

ARCH Academy will offer a six-month recovery program for boys ages 14 to 18 battling addiction.

“We want these kids to graduate high school,” he said. “We want them to go to college.”

Up to 30 teens will live on campus which will be designed will three residence halls, a school, dining hall, and counseling room where they’ll work with therapists like Dean Porterfield.

“Anxiety, depression, trauma, we treat the whole child,” said Porterfield, director of adolescent services for Cumberland Heights.

Porterfield says about 57 percent of the teens they treat are addicted to marijuana. 10 percent are addicted to cocaine, five percent to heroin or opiates, and about 29 percent to a mix of drugs.

“It’s not uncommon for that teenager’s first experience to be at 10, 12, 13 years old,” Porterfield said.

The goal of the new center is to go more in-depth with teens, offering six months of help instead of the current program which is one to two months long.

“If we can get a longer length of stay, we can get a more solid recovery,” Crosson said.

The nonprofit will hold a groundbreaking ceremony for the teen center on Thursday, April 26.

They hope to have it up and running by summer 2019.


Copyright 2018 Nexstar Broadcasting, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

Marvin Ventrell - NAATP Executive Director - National Association of  Addiction Treatment Providers
Marvin Ventrell
Executive Director
National Association of Addiction Treatment Providers

23 Million Americans suffer from addiction. An estimated 10% get the specialized care they need. Compare this to diabetes where an estimated 87% receive specialized care. Addiction is a disease and addiction treatment is a health care service. It is plain to see we have a serious health care gap between addiction treatment and need, and the need is great.

Unlike most healthcare, government funding is the primary source of payment for addiction care and that funding is woefully inadequate. Private insurance doesn’t adequately close the gap. It pays about 40% of medical care generally but only about 10% of addiction care. While parity law and addiction as an essential healthcare benefit have the potential to close that gap, we are not there yet.

Accessing appropriate treatment, therefore, is a considerable challenge. We who work in the field know what appropriate treatment, for the appropriate level of care, looks like, and where to find it. However, identifying treatment that is both high quality and attainable is a serious problem for both the typical consumer and even the payer.

good healthcare is never easy but for most conditions, consumers follow a sensible path. We seek the advice of trusted professionals who work in the field. We inquire with those who have experienced the condition. We ask our primary healthcare provider for a referral. We contact our insurer to find out what services are covered.

Consumers searching for addiction care frequently do not follow this path and are prone to falling into a web of marketing deception. Rather than focusing on appropriate health care criteria, the consumer can be lured toward flashy amenities, false promises, and economic bargains. These are not sensible healthcare selection criteria. It is alarming to think that a lifesaving healthcare selection would be influenced by luxury accommodations and whether the facility has a pool or is near the beach.

NAATP - National Association of  Addiction Treatment Providers

Addiction treatment is confusing and misunderstood to the consumer. We even have a confusing name for it: rehab. (The term rehab is both inaccurate and minimizes the gravity of the disease. It is time we stopped using it.) Further, the consumer or the consumer’s loved ones are typically operating in crisis and are vulnerable to deception.

So, the consumer turns to the internet. The landscape for finding treatment is dominated by the internet, which is dominated by Google, which is itself a function of marketing and the aggregation of consumer identity and behavior. The system is not built to help the consumer find the best care. It is built to help the advertiser direct the consumer.

The internet is frequently the source of manipulation and deception conducted by a minority of treatment providers and treatment brokers. Google AdWords can be dominated by unscrupulous marketers. Numerous other predatory web practices are designed to deceive the consumer. The AdWords game became so dangerous to the consumer that Google agreed to suspend that source of considerable income for the time being. NAATP is currently working with Google to develop a plan to reintroduce AdWords, accompanied by certain safeguards against deceptive practices.

Online treatment directories to the rescue! Not so fast. Such private directories can be of limited value to the consumer and can be misleading. They may be merely disguised advertising tools for one or more treatment centers or treatment brokers. Despite listing many other programs, frequently without permission, and presenting as independent resources, they still direct the consumer to call a specific 800 number where “caring professionals” are available. These directories are not, as some have suggested, analogous to the phonebook yellow pages, nor are they the Yelp of treatment. The buying and selling of patient leads can also be facilitated by online directories (remember, this is an identity aggregation system), a practice prohibited by the NAATP Code of Ethics. Additionally, the consumer must beware of so called treatment program rankings. Such rankings are not a recognized practice in the field.

The consumer may also find itself visiting a website that purports to be a treatment educational resource but is, itself, designed to aggregate identities and market certain treatment programs to them. Some such sites can be operated by a single program while not clearly branded with the program’s identity.

The government, through the Substance Abuse and Mental Health Services Administration (SAMHSA), has produced an online repository of mental health and addiction services. It is a large repository that contains approximately 13,000 addiction treatment service entities. It is an important and useful repository of information, particularly for professionals working in the field, researchers, and policy-makers. In its depth and selection criteria, it may not be the most useful tool for the consumer to narrow and select care.

Good consumerism requires discernment based on objective criteria. To aid the consumer and payer in this process, NAATP has produced a guide to treatment program selection. We encourage the consumer and the professional to read and use this guide in the process of selecting addiction treatment. We further encourage treatment providers themselves to review this guide and ask themselves whether they meet the conditions set forth.

Continue Reading NAATP Executive Director’s Article on Treatment Program Discernment

Read the NAATP Guide to Choosing Treatment

Access the NAATP Addiction Industry Directory


Read about Cumberland Heights’ Code of Ethics and learn about 12 Questions to Ask Before You Choose an Addiction Treatment Program written by Cumberland Heights CEO Jay Crosson.

Original Article By: Joanna Sammer

When Nashville-based Cumberland Heights had to address an aging infrastructure for heating, ventilation and air conditioning (HVAC) on its 11-building campus, it chose a geothermal system. The organization’s experience offers insight into how behavioral healthcare organizations can evaluate and manage the installation of such a system, which arguably has a much greater impact on patient and staff comfort than many realize.

Cumberland Heights opted for geothermal HVAC largely because of its energy efficiency and effectiveness. The system is designed to pay for itself within seven to 10 years through lower energy costs. Based on trends the facility has experienced since the system went online in May 2017, the system will achieve that projection, according to Butch Glover, the organization’s chief operations officer.

Geothermal systems heat and cool interior spaces by taking advantage of the consistent temperatures underground that range between 50 and 60 degrees Fahrenheit year round, which allows these systems to heat and cool using less energy with more efficiency than conventional heating systems. The systems take advantage of the fact that underground temperatures tend to be warmer in the winter and cooler in the summer than the air above ground. Air and water within the system are easier to heat or cool as they circulate underground then are forced out to heat and cool buildings.

Cumberland Heights, like many treatment centers residing in older buildings, wanted to replace its old HVAC systems largely due to the cost of maintaining them. In addition to creating a more energy efficient system, Glover says that the geothermal system has improved the air quality and humidity levels throughout the buildings. Since the system began running in May, “you can feel the difference the in air quality and that gives patients a more comfortable environment,” says Glover.

How it Works: Geothermal Climate Control at Cumberland Heights
How it Works: Geothermal Climate Control at Cumberland Heights

Preparation is key

The installation of a geothermal HVAC system is a complicated process that can impact many areas of patient care and operations.

1. Prepare staff and patients for the disruption.

Geothermal systems reside underground and take time to install and test. Therefore, behavioral healthcare organizations must be prepared for a lot of digging on site as the installation team puts in the required wells, which can be numerous. For example, Cumberland Heights’ system has 93 wells.

“We didn’t realize how much disruption the work would cause to the campus until it started,” says Russ Taylor, director of support services. “It’s important to remember that there is a lot of mud, noise and machinery that will disrupt normal walking routes and how people get around the campus.”

2. Work with the contractor on scheduling.

While there is no way to avoid some disruption, Glover and Taylor took steps to get everything back to normal as soon as the work was completed at each site. This involved everything from cleaning up to replacing the landscaping that had been removed. They recommend working closely with the contractor to discuss the schedule of work coming up so that staff has ample notice in case they needed to prepare patients for any disruption and move group sessions and meetings to less noisy and more accessible locations.

In addition, behavioral healthcare organizations must prepare the contractors for working in a behavioral healthcare environment. For example, the project had to be managed to ensure that there was no downtime and the campus could operate as normally as possible 24/7.

“The contractors had to keep us in business and realize that we can’t shut anything down,” says Glover. In many cases, that meant that the contractor had to be open to weekend and nighttime work as needed.

3. Ensure the contractor understands confidentiality.

Contractors and subcontractors also had to know how to interact with staff and patients and to understand the need for confidentiality. For example, workers on the project had to be clearly and easily identified. Likewise, workers had to understand how patients might behave if they interacted and how the workers should handle those interactions if they occurred.

4. Work with an architecture or engineering firm to manage the overall project.

An engineering firm can also make sure the work is occurring to specifications. The process for Cumberland Heights also included conditioning and testing the system three times—this past summer, during the coming winter and again next summer—to ensure that the system is working as expected.


Original By: AMY ESKIND
Posted On: September 25, 2017

NPR: Combining Dangerous Drugs Pushes Tennessee Overdose Deaths To Record High
NPR: How Drug Combos Are Making Tennessee’s Opioid Problem Even More Deadly

The combining of powerful drugs — both purposeful and unintentional — is making Tennessee’s opioid epidemic even more deadly. The latest figures out this month show 2016 was another record year for overdoses in the state — more than 1,600 people died. And experts say risky drug cocktails are compounding the problem.

Emergency responders have answered hundreds of 9-1-1 calls from friends and family members of people who have overdosed. Last year Davidson County lost 261 people to overdose, almost all of them from opiates. On the street, heroin is a cheaper opiate than pills. Many users are looking for whatever will give them the highest high, says recovering addict Mary Barton Lea.

“When I was buying my heroin I said, ‘who’s got the heroin with the fentanyl?’” she says. “That’s the heroin I want.”

Fentanyl is a very strong opiate that magnifies the experience and lasts longer. Experts expect to see more of it coming into Middle Tennessee.

“It’s a sleep-like state, it’s a state that you feel secure,” Lea says. “I’ve read — and I tend to agree with this — it’s almost like kissing God, because it takes you to a place you’ve never been before.”

But that incredible high comes with a physical and mental addiction, Lea says.

“When you come down from that state, all your body says is I want to get back there…You get up there quick, but then there’s a crash and the crash is horrible. The crash is you will do anything within your power to get more.”

Serious addicts like Lea may be willing to flirt with death. Others are simply unaware, says Sam MacMaster. He’s the chief clinical officer at JourneyPure, an addiction treatment provider. He warns that no one can be sure what they’re buying in the illegal market.

How Drug Combos Are Making Tennessee's Opioid Problem Even More Deadly
Sadly, 2016 was another record year for overdoses in the state — more than 1,600 people died. And experts say risky drug cocktails are compounding the problem.

“You would not be able to tell [by] how it looks at all, and that’s the issue,” MacMaster says. “They believe that they’re purchasing typically heroin or sometimes even a pilled opiate but it’s been cut with fentanyl.”

Indeed, the U.S. Drug Enforcement Agency issued a warning about counterfeit Vicadin and Oxycotin pills. As with heroin, unscrupulous dealers add fentanyl to give themselves a marketing edge — they’ve got the strong stuff.

But some users are buying the laced drugs unknowingly. They may erroneously think it’s stronger because it’s more pure. The next thing they know, they can’t breathe. Then their heart stops.

“If I believe I’m shooting x-amount of heroin, I may in fact be shooting something that is much more potent. And while I may have a sense of what my body can handle, I’ll have no idea what my body can handle in terms of the fentanyl,” MacMaster says.

Some dealers are even lacing their supplies with carfentanil, a veterinary opiate that can knock out a rhino.

But lethal combinations go beyond various opioids. Users have also been adding prescription anxiety medications, such as Xanax, Valium or Klonopin. Not only is that a doubling up on medications that depress the central nervous system, experts worn there can be a multiplier effect. And it’s hitting teens and young adults hard, especially since many of them already have anti-anxiety prescriptions. Others have painkillers, maybe prescribed for an injury.

“There’s actually prescription parties where kids will have a party and everybody raids the medicine cabinets they can get to, brings them to the party, and then you have whatever you have at that party for people to experiment with,” says Cinde Stewart Freeman, chief clinical officer at Cumberland Heights, an addiction treatment center.

Cole Szabo, adolescent specialist at Cumberland Heights, says the days when kids stuck to beer and marijuana are gone.

“The benzos and opioids are the new gateway drug,” he says. And it’s in the schools. “You’re seeing Xanax, you’re seeing benzos, you’re seeing hydrocodones, oxycodones, Vicodin – you’re seeing that more. The problem with that is, you’re going to die quickly. It’s a quick death, you’re going down fast.”

If administered in time a nasal spray called Narcan that reverses the effects of opiates can save a life. Emergency responders in Nashville have used it on more than 500 people already this year.

But Narcan has no effect on other drugs like anti-anxiety pills, cocaine, or alcohol, so combination overdoses can still prove lethal. That was unfortunately the case for Max Barry, the son of Nashville’s mayor, who could not be revived with Narcan, and died over the summer in Colorado with much more than opiates in his system.


By: NATASHA SENJANOVIC
Date: SEPTEMBER 18, 2017

NPR: Combining Dangerous Drugs Pushes Tennessee Overdose Deaths To Record High

State Health Department officials say more Tennesseans died from drug overdoses last year than ever before in recorded history. The more than 1,600 deaths marked a 12 percent increase over the previous year.

The recent data show a rise in fatal overdoses from a combination of drugs. For example, deaths involving opioids and stimulants nearly doubled in that time period. And those involving the opioid pain killer fentanyl rose by nearly 75 percent.

Cinde Stewart Freeman is chief clinical officer at Cumberland Heights, a nonprofit drug and alcohol addiction recovery center in Nashville. She says people used to primarily mix opiates and alcohol.

But now, says Freeman, “We see people who mix alcohol with opiates of some sort and then the benzodiazepines on top of them. Unfortunately sometimes what people are getting is not what they think, so if it’s laced with fentanyl, which is a really high-powered opiate, it becomes even more deadly.”

Tennessee’s Substance Abuse Services Commissioner, Marie Williams, says the rise in overdose deaths proves the importance of additional funding allocated by Gov. Bill Haslam and the legislature this year.

Other officials say while fatalities are rising, it’s hard to determine what percentage of the spike is due to an increase in toxicology exams. The opioid epidemic has significantly increased awareness of the need to conduct more post-mortem drug tests.

Original Article By: MICHAEL CORKERY, NY Times
Date: SEPT. 15, 2017

As drug addiction soars in the United States, a booming business of rehab centers has sprung up to treat the problem. And when drug addicts and their families search for help, they often turn to Google.

Google Sets Limits on Addiction Treatment Ads, Citing Safety

But prosecutors and health advocates have warned that many online searches are leading addicts to click on ads for rehab centers that are unfit to help them or, in some cases, endangering their lives.

This week, Google acknowledged the problem — and started restricting ads that come up when someone searches for addiction treatment on its site. “We found a number of misleading experiences among rehabilitation treatment centers that led to our decision,” Google spokeswoman Elisa Greene said in a statement on Thursday.

Google has taken similar steps to restrict advertisements only a few times before. Last year it limited ads for payday lenders, and in the past it created a verification system for locksmiths to prevent fraud.

In this case, the restrictions will limit a popular marketing tool in the $35 billion addiction treatment business, affecting thousands of small-time operators.

Google Sets Limits on Addiction Treatment Ads, Citing Safety

“This is a bold move by one of the world’s biggest companies, saying people’s lives are more important than profit,” said Greg Williams, co-founder of Facing Addiction, a nonprofit group that is an advocate for people struggling with addiction.

Many rehab centers, a large number of which are clustered in warm climates like Florida, Arizona and California, rely on Google searches to attract patients from across the country. Their strategy often included buying an ad that would come up when someone searched for phrases like “drug rehab” or “alcohol treatment centers.”

Google Sets Limits on Addiction Treatment Ads

As of this week, Google has stopped selling ads related to those searches, although it may lift the restriction if it can find a way to weed out misleading advertisements.

Search ads for addiction treatment are lucrative. Treatment providers, in some cases, have been willing to pay $70 per ad click, according to an analysis that Mr. Williams’ group conducted and presented to Google executives.

But the payoff for those clicks can be significant. Addicts who sign up for 30 days of residential treatment can bring in tens of thousands of dollars from private insurance.

The crucial, if unwitting, role that Google has played in the treatment industry exposes the deep flaws in how drug addicts are cared for in America. Despite the rapid growth in the number of addiction cases — and the Trump Administration’s declaration that the opioid crisis is a national emergency — the treatment industry remains a hodgepodge of upstart businesses, with only a few well-known providers.

What constitutes treatment is also all over the map, from yoga and equine therapy to daily doses of medication. And unlike other serious illnesses, like cancer or heart disease, where a physician typically refers the patient for treatment, many addicts and their families look for help on the internet.

That has made Google one of the largest referral sources for treating a disease that affects millions of Americans. And the companies willing to the pay the most for ads are the one that addicts are most likely to see on their search.

But ad-driven searches, according to advocates and law enforcement officials, have not always led patients to the best care. In some cases, they have found that patients are being duped, a phenomenon Google on Thursday acknowledged.

Last December, a Florida grand jury released a report detailing abuses in the state’s addiction treatment industry, which is centered around Palm Beach County. Among the findings, the grand jury zeroed on the problems with how some of the shoddy programs were being marketed online.

One witness, according to the grand jury report, described how “online marketers use Google search terms to essentially hijack the good name and reputation of notable treatment providers only to route the caller to the highest bidder.”

Another common trap: Addicts search Google for a rehab program close to their home, but they will click on an ad for a referral service pitching treatment in another state. The referral service then collects a fee, if they signed up.

Google’s restrictions were cheered by health officials, who have called for more medically based treatment. “People don’t always know what good treatment is,” said Dr. Vivek Murthy, who was surgeon general in the Obama Administration and published a oft-cited report last year that warned of the nation’s addiction crisis. “I am glad Google took steps to prevent the spread of these false ads.”

In targeting the ads for addiction treatment, Google consulted with experts including Mr. Williams, who himself has been in recovery for many years. He said he began discussions with Google executives around the time that Dr. Murthy released his report.

Mr. Williams said that he had explained to Google that his own experience trying to buy ads from the company had illustrated how the process of finding information about addiction treatment online was providing people with unreliable information. Mr. Williams said he discovered this when his group received a grant from Google that would help him buy ads promoting a website providing information about community based treatment — and found he couldn’t compete.

Buying ads on Google involves bidding to place your ad at the top of the search results when a user types in words relevant to your product or service. But Mr. Williams found that the bid prices for words related to treatment had gotten so expensive that his group couldn’t pay as much as the for-profit treatment providers. Some of those treatment providers, Mr. Williams told Google, were not only misleading, they had been charged with crimes.

In a series of phone calls and a meeting in Washington, D.C., Mr. Williams presented the company his research. He highlighted that some of the biggest buyers of ad words related to treatment had been accused of misdeeds related to insurance fraud and sexual assault.

“We stumbled upon this issue organically,” said Mr. Williams. “And they heard us out.”


A version of this article appears in print on September 15, 2017, on Page B5 of the New York edition with the headline: In Rare Move, Google Imposes New Limits on Addiction Treatment Ads, Citing Saftey.

AUTHOR: Nancy Floyd | PHOTOGRAPHER: Eric England | DATE: APRIL 28, 2017

 

The Reaching New Heights luncheon for Cumberland Heights reached new heights indeed with a record-size crowd showing up for the annual women’s fundraiser at Hillwood Country Club. Co-chairs Grace Clayton and Kathleen Estes joked that they’d like to take all of the credit for the sold-out event, but they knew the real draw was keynote speaker Jeannette Walls, the best-selling author of The Glass Castle, The Silver Star and Half Broke Horses.

 

Fans of The Glass Castle — which appeared to be just about everyone in the room — were thrilled to hear Jeannette recount many of the memoir’s most remarkable stories along with several other tales from her unconventional childhood. Alternating between humor and poignancy, Jeannette took the audience on a journey from her troubled upbringing to her discontented young adulthood to the place of peace and acceptance she found once she learned to embrace her past. And at an event benefiting Cumberland Heights, which provides treatment for drug and alcohol addiction, Jeannette’s heartfelt words about her alcoholic father resonated with everyone in the crowd, particularly a story about how, as a child, she hunted for an imaginary monster called Demon with her dad in the Arizona desert.

 

“He couldn’t battle his own demons, but he gave me the tools to battle mine,” she shared.

 

Jeannette proved to be as down-to-earth, funny and warm as she comes across in her books, chatting and posing for photos with women before the luncheon and long after it concluded. For someone who has been wildly successful in her career, it’s obvious Jeannette’s true passion is finding ways to use her past to help others. Prior to the luncheon, when asked how it feels to share her story with a roomful of women who have battled addiction or been touched by it in some way, she said, “It doesn’t get any better than that. That’s what it’s about. That’s what storytelling is about … It’s connecting with people and having your story mean something.” Her story certainly meant something to this crowd and to Cumberland Heights, which raised $140,000 at the luncheon for the women’s program, funds that will go a long way in offering redemption and hope to countless women across Middle Tennessee and beyond.

 

Photo Gallery of the Reaching New Heights luncheon for Cumberland Heights Event


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