Building a Treatment Organization Through Ethical Business Development Standards and Practices
As the addiction treatment field wrestles with the uncertain impact of COVID-19, ethical business development and outreach practices are more important than ever to ensure that patients find appropriate placement, resources and treatment services to meet their needs. Join us for this presentation focusing on ethics in business development practices in a changing treatment landscape.
When: Friday, May 1, 2020 at 1:00 p.m EST/ 12:00 p.m. CST
THIS IS A ZOOM MEETING- You will receive Zoom ID Information closer to the event date.
Who Should Attend: Business Development and Marketing professionals in the Mental Health and Substance Abuse Industry
Course Overview: Through the use of case studies, this presentation will identify key areas of learning for business development professionals that support ethical growth of personal business brand and represented company, including how to choose like-minded professional partners, how to grow referral channels, the different between ethical versus legal and how both impact brand trust, how to identify an ethical compensation structure for business development staff, and how to appropriately market online through digital media.
– Identify how to organically grow professional referral relationships that support long-term growth and sustainability.
– Define ethical versus legal.
– Understand when to admit and when to refer out: How clinically appropriate and inappropriate admits impact the bottom line and brand.
1- How does choosing like-minded professional partners impact the organizational and business development professional’s personal brand, trust and bottom line?
2- What is the importance of mentoring, support, oversight and supervision in the role of new business development and marketing professionals in the field, and how does that lead to positive or negative outcomes for patients and families?
3- How important is it for a marketing professional to understand and access a potential patient’s clinical needs?
About the Presenters:
Alex Denstman started working at Ashley in 2009 as a Patient Care Coordinator and has since held several roles including Director of Alumni Services, Director of Clinical Outreach, and Vice President of Business Development. In his current role as Senior Vice President, Chief Growth Officer, he now oversees Intake, Clinical Outreach, Utilization Review, Patient Care Coordination, Communications, Alumni, and Development. Alex received his undergraduate degree from University of Baltimore in Health Systems Management with honors and is now pursuing his Master in Business Administration from University of Maryland Global College. His association with Ashley started in 2003 when, at age 20, he was a patient in our program. Alex has remained in recovery and is an active member of the local recovery community. He is passionate about using his personal experiences and 15+ year’s background in the industry to help ensure that patients, families, and referring professionals feel cared for and appropriately served at the intake and discharge stages of treatment and beyond.
Zach Snitzer is the co-owner and Director of Business Development at Maryland Addiction Recovery Center and is responsible for the business development, marketing, branding, public relations, communications, and social media strategies of the organization. Zach is a graduate of the University of Maryland, College Park, with a Bachelor of Arts degree in Communications and Marketing. Prior to his career working in addiction treatment, Zach worked in marketing, communications and public relations in both the sports and media industries. Due to his own personal journey of recovery, Zach had a vision of bringing world class long-term treatment to his home area that viewed addiction as a chronic illness and offered a continuum of care that truly aided in healing patients and families with a path of sustainable recovery. In addition to his duties at MARC, Zach serves on the Board of Directors of Valley/Bridge House, the D.C.-Maryland-Virginia Professional Liaison’s Association (DMV-PLA) leadership committee, and the National Advisory Board for the National Conference on Addiction Disorders (NCAD.)
Tom Walker holds a bachelor’s degree from Boston University and is a Certified Substance Abuse Counselor and Qualified Mental Health Professional in the state of Virginia. He has been working in the substance use disorders and behavioral health field since 1999. Tom spent 10+ years providing direct care to clients and families as a counselor prior to beginning business development work with regional and national healthcare organizations and co-founding Encore in 2016. In addition, Tom has been in long-term recovery and actively engaged in the local recovery community since 1997. His work and personal recovery have been primarily focused in the Washington DC region, and as a native to the area, Tom is passionate about ensuring that the individuals and families living here have access to the highest quality of care possible.